To support and execute communication strategies across media, digital, testimonial, and internal communication functions to build GIA India’s reputation and visibility among key stakeholders. 1. Media Relations Draft press releases, articles, media quotes, speeches, and talking points for spokespersons. Conduct thorough research and interviews with subject matter experts for content development. Manage media outreach and maintain a strong network of journalists across print, digital, and trade publications. Liaise with PR agencies for campaign planning, execution, and performance reviews. Track media opportunities, coordinate interviews, and support media visits to the GIA facility. 2. Digital Communications Create, review, and optimize content for SEO (both on-page and off-page). Coordinate with digital teams/agencies for keyword planning and link-building content. Review website content and ensure alignment with GIA’s tone and branding. Track analytics to refine content strategy and improve digital reach. 3. Testimonials & Video Content Prepare structured questionnaires and conduct interviews with students, clients, and partners for testimonial content. Collaborate with the video editing team to script and produce testimonial videos, alumni features, and social media reels. Maintain testimonial archives and coordinate publishing timelines. 4. Internal Communications Draft and circulate employee newsletters, recognition stories, and leadership messages. Collaborate with departments to gather internal updates and milestones. Create, update, and maintain the internal communication platform (intranet) using SharePoint. Maintain a calendar for internal campaigns and employee engagement initiatives. Disclaimer: This job description indicates in general terms, the type and level of work performed as well as the typical responsibilities of employees in this classification and it may be changed by management at any time. Other duties may also apply. Nothing in this job description changes the at-will employment relationship existing between the Company and its employees. Why Work at GIA? Working at GIA means you can express your passion for gemstones and make a difference. GIA employs more than 3,000 people around the world. Some are educators who are committed to teaching. The rest are highly skilled professionals representing almost every aspect of the business world. This diverse and highly talented group works as a team to fulfill the Institute's mission to protect the public by setting and maintaining universal standards for gemstone evaluation. Couldn’t find what you are looking for? Send us your CV at [email protected] and we will revert whenever there’s a suitable opening! We welcome you to explore your career path in GIA! Pre-Employment Requirements: • Applicants and new hires are subject to background checks as per the company policy, this will include reference checks, address, education verification, police verification and work history verification. Equal Opportunity • GIA is an equal opportunity employer and does not discriminate against persons on the basis of race, religion, national origin, sexual orientation, gender, marital status, age, disability, or veteran’s status. • Please review our current available positions. Due to the high volume of resumes we receive daily, we regret that we cannot personally contact every applicant. Candidates whose experience closely matches our qualification requirements will be contacted by GIA's Human Resources department and invited for an interview. Thank you for your interest.