The Senior Marketing Manager will lead the China Marketing function and be directly responsible for building and executing the marketing strategy for Movado Group key priority brands. The role will lead the team in developing and delivering effective marketing support for Coach, CK, Movado and other MGI brands as required. This role combines brand leadership, commercial planning, digital and retail marketing, team management and cross-functional influence. The successful candidate will translate global brand strategies into locally relevant initiatives that strengthen brand equity and deliver measurable business results in China. Key Responsibilities 1. Brand Strategy and Commercial Planning Lead the China marketing strategy and annual marketing plans for key brands with Coach watches as the top priority, aligned with global brand direction and China business priorities. Guide the Marketing team in developing and executing localized plans for CK, Movado and other brands in the portfolio. Translate global brand positioning, campaigns and product priorities into relevant China consumer, retail, digital and e-commerce initiatives. Partner with Sales, E-commerce and Sales Planning to connect marketing plans with sales, traffic, conversion, sell-through and consumer growth objectives. Identify opportunities to leverage broader brand momentum, campaigns, celebrity activity, local collaborations and consumer insights for the watches and jewelry business. 2. Integrated Marketing Execution Oversee integrated campaigns across brand, retail, digital, social, PR, events and consumer engagement channels. Develop China-relevant content and activation plans across Red, Douyin, and WeChat, including KOL/KOC, social seeding, livestreaming and other appropriate formats. Ensure strong execution of retail calendars, product launches, key commercial moments and in-store activations. Monitor consumer, category and competitive trends and adjust plans quickly in response to market changes. Establish clear measurement frameworks and regularly evaluate campaign effectiveness, traffic, conversion, sell-through and return on marketing investment. 3. Team and Agency Leadership Directly manage, coach and develop the China Marketing team, setting clear priorities, objectives and standards of performance. Build and continuously develop a high-performing Marketing team with the capabilities required for brand building, marketing and commercial execution. Identify development needs, provide regular feedback and create opportunities for team members to grow and take on broader responsibilities. Lead agency, vendor and external partners on briefing, performance management and relationship development. Ensure internal and external resources are deployed efficiently against the highest-priority business and brand opportunities. 4. Cross-functional and Global Collaboration Work closely with Sales, E-commerce, Sales Planning & Merchandising, Finance and other China functions to ensure integrated planning and execution. Collaborate with global brand, product and marketing teams, as well as parent brand local teams to secure alignment, share China insights and adapt global/ brand initiatives for local/ category relevance. Communicate plans, progress, risks and recommendations clearly to senior leadership and relevant stakeholders. 5. Budget and Operational Management Manage the China Marketing budget in line with business priorities, approved targets and cost-efficiency expectations. Prioritize investment toward activities with the strongest potential to build the brands and deliver commercial impact. Ensure effective planning, governance and timely delivery across campaigns, agencies, vendors and marketing projects. Qualifications and Experience Bachelor’s degree or above in Marketing, Business, Communications or a related field. 10+ years of relevant marketing experience, including at least 3 years managing a team or marketing function. Strong experience in brand management, integrated marketing, retail and digital marketing, ideally within watches & jewelry, luxury, fashion or premium consumer goods. Proven ability to translate global brand strategies into locally relevant and commercially effective China plans. Strong understanding of China digital and social platforms, including Red, Douyin, WeChat and related content and commerce ecosystems. Experience managing agencies, vendors, budgets and cross-functional projects. Fluent Mandarin and English, with excellent communication, presentation and stakeholder-management skills. Core Competencies Strategic and commercial thinking Strong brand and consumer understanding Results-driven, data-informed decision-making Team leadership, coaching and talent development Cross-functional influence and collaboration Creative, adaptable and solutions-oriented Strong execution and project-management discipline Success Measures Marketing initiatives contribute measurably to brand visibility, consumer engagement, traffic, conversion and sell-through. Marketing investment is managed efficiently with clear performance evaluation and ROI discipline. Marketing plans of key brands, i.e., Coach watches, are effectively aligned with global strategy and China commercial priorities. The China Marketing team develops stronger capabilities, accountability and collaboration across functions. Agency and vendor partners deliver consistently high-quality work against agreed objectives and timelines. #LI-JC1 Movado Group, Inc. is an equal opportunity employer. It prohibits discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws. Movado Group was originally created in 1961 as the North American Watch Company. Its founder, Gedalio Grinberg, was a refugee from Cuba who quickly became a legend in the watch industry. Pioneering the luxury watch business, Grinberg gained acclaim through his many widespread accomplishments, including his contribution to building the Piaget brand, the rescue and revitalization of the Movado brand and his efforts to rally Swiss forces during the quartz crisis of the 1970s. Gedalio Grinberg laid the foundation for what has become, under the successful leadership of his son, Efraim Grinberg, a $500+ million watch company. Today, Movado Group is a major player in the watch industry worldwide, offering exciting career opportunities and a strong portfolio of ten widely respected brands: Movado, EBEL, Concord, MVMT, Olivia Burton, Coach Watches, HUGO BOSS Watches, Lacoste Watches, Tommy Hilfiger Watches and Calvin Klein Watches. As our brands expand globally, our employees continue to enjoy the rich experience of a small company environment, with hands-on involvement and exposure to many different aspects of the business. From Product Development to Supply Chain operations, our employees can learn the inner workings of the industry, while growing within the organization. We currently own and operate over 50 Movado Company Stores that offer exceptional value on products from all our fine watch brands. With strategic locations nationwide, this retail division supports our brand image and increases sales for our company. A successful global corporation, Movado Group employs over 1,100 people worldwide. Our corporate headquarters are in Paramus, New Jersey. We have manufacturing facilities in Switzerland and the Far East, and regional offices in France, Germany, the United Kingdom, China including Hong Kong. We enjoy a strong international presence as a leader in the watch industry. From fashion to luxury, our distinctive and diverse brands offer a wide range of growth opportunities. Join the Movado Group team and work for the best brands in the market, while becoming a part of a world-class organization.

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