MAIN RESPONSIBILITIES
CATEGORY & PORFOLIO MANAGEMENT (FOCUS ON MAKE-UP)
1. Demand Forecasting
- Ensure accuracy of product demand forecast and timely submissions for Make-up category.
2. Assortment Management
- Manage the full product lifecycle (sellable & non-sellable- POSM & AOG) across all categories. Oversee catalog updates, timely product registrations/renewals, and the systematic phase-out of discontinued SKUs.
- Liaise closely with the local Regulatory Affairs team to ensure timely submission, tracking, and approval of product notifications/licenses prior to launch dates
3. Competitor & Market Intelligence
- Continuously monitor competitor assortments and market trends to identify portfolio gaps, prioritize key hero lines, and gain market share in Vietnam
4. Commercial Listing
- Work with the Retail team to ensure new SKUs are listed promptly across key retailer networks.
5. Performance Tracking & Analytics
- Conduct regular sell-out performance analyses, evaluate campaign ROI (especially for HPP and GWP initiatives), and present actionable reports to senior management.
LAUNCH CAMPAIGN & RETAILTAINMENT EXECUTION
1. 360° Launch Planning
- Collaborate with cross-functional teams (CRM, Training, Retail, VM) to build and execute integrated 360° marketing campaigns for key Make-up animations and new launches.
2. Events (HPPs) & Instore Activation
- Lead and drive key Retail-tainment initiatives, HPP activations, and seasonal campaigns (CNY, Valentine’s, Women’s Day, Mother’s Day, Xmas) to enhance brand experience and boost incremental sales.
3. GWP Strategy & Execution
- Propose, align, and secure approvals for monthly and event-specific GWP schemes. Manage GWP stock allocation and timely dispatch to all doors.
SUPPLY CHAIN, INVENTORY & PRICING EXECUTION
1.Order Management
- Coordinate with local cross-functional teams to consolidate and submit monthly stock orders to the regional warehouse.
2. Stock Availability & Replenishment
- Work closely with the Retail team and Regional Supply Chain to maintain healthy stock levels across all doors for non-sellable (samples & AOG items)
3. Pricing Alignment
- Assist MKT Manager to implement retail pricing and ensure flawless, on-time updates in all retailer systems.
Qualified University/College degree.
Proficient in Microsoft Office 365 (Excel, Powerpoint, Word, Outlook)
Min 3 years’ experience in Product Marketing
Strong analytical and problem-solving skills
Prior experience in luxury brands or beauty industry is preferred