Trade Marketing
- Support the planning and execution of trade marketing initiatives across 10+ SEA & Oceania retailers.
- Develop retailer-specific trade marketing plans aligned with each retailer's business objectives, shopper profile, budget, and commercial priorities.
- Prepare customized marketing presentations and activation proposals
- Research and propose retailtainment concepts tailored to each market's consumer trends and shopping behavior.
- Coordinate with Regional Marketing, Commercial, Supply Chain, VM, Retail Excellence, and retailers to ensure timely execution of marketing activations.
- Manage GWP planning, including fast, order, shipment tracking, and allocation.
- Track trade marketing project timelines, budgets, and post-activation performance.
E-commerce
- Lead day-to-day e-commerce coordination
- Review retailer e-commerce platforms and recommend improvements to product visibility, customer journey, content, and campaign execution.
- Coordinate e-commerce assets
- Manage online GWP schemes and promotional mechanics
- Monitor e-commerce business performance and provide insights to optimize future campaigns.
Product Marketing
- Monitor product launch performance
- Consolidate launch results, customer feedback, and market insights.
- Prepare post-launch analysis and recommendations
Project Management & Reporting
- Support the execution of 10+ trade marketing projects annually across SEA & Oceania.
- Coordinate cross-functional stakeholders to ensure projects are delivered on time.
QUALIFICATIONS & SKILLS
- At least 3 years of experience in marketing and project management, ideally within the beauty or luxury sector
- Strong market awareness, with an inquisitive and curious mindset regarding industry trends
- Creative, innovative, self-motivated, and capable of working independently