At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.
Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.
Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skincare, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.
We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.
We are Revlon, together, transforming beauty.
This role is a Hybrid Role: Employees are expected to work from our New York City office 3 days per week and may work remotely the remaining days
The Trade Marketing Manager supports the Sr. Trade Marketing Manager in developing and executing strategic commercial & customer execution plans that drive brand performance and sales growth across retail and distribution channels, online and offline. This role acts as the key orchestrator between Sales and cross-functional HQ teams, including Innovation, GTM Marketing, Demand Planning, and Leadership. The Manager serves as the voice of the customer to ensure national plans reflect retailer and consumer needs, activation strategies are executable in the field, and innovation and brand communications align with critical customer priorities. This position focuses on Color Cosmetics, Beauty Tools, AP/Deodorant, and Nail categories and plays a vital role in coordinating communication and execution across teams.
The ideal candidate is both analytical and creative, with a strong understanding of shopper behavior, customer landscape, category management, and retail dynamics both online and offline.
Key Responsibilities
- Support the development of the execution of Customer GTM strategies and programs across key channels and accounts by acting as the voice of Sales/Customers in internal discussions and planning sessions
- Collaborate with Sales, Brand Marketing, and Category Management to align on go-to-market strategies and promotional calendars. Be able to project manage effectively and understand how to influence your stakeholders from Marketing to Sales Leadership.
- Be the voice of our customers and Sales Teams with Marketing, Finance, Demand Planning and other strategic cross functional partners to deliver commercial strategies and activation tactics to drive profitable growth.
- Lead and contribute to cross functional alignment sessions to develop the go-to-market omnichannel (offline/online) executions, influencer activations, and customized commercial tactics to drive growth with our key retail partners
- Lead the development of customer-specific marketing plans and point-of-sale materials.
- Own sell-in stories and materials/presentations for customers ensuring lens of customer and category.
- Develop fact based selling stories based on market trends, shopper insights, and competitive activity to inform strategy and identify opportunities.
- Partner with Sales Teams and cross-functional partners to optimize in-store visibility and merchandising driving POS/POP/Display Ownership including performance reporting and recommendations for improvement.
- Monitor and report on the performance of trade marketing initiatives, providing actionable insights and recommendations.
Qualifications
- Bachelor’s degree in Marketing, Business, or related field.
- 3–5 years of experience in Trade Marketing, Sales, or Category Management (Beauty or Personal Care industry preferred).
- Strong understanding of U.S. retail landscape and shopper marketing principles.
- Excellent communication and presentation skills.
- Ability to manage multiple priorities and work cross-functionally in a fast-paced environment.
- Proficiency in Microsoft Office Suite; experience with data analytics tools a plus.
Preferred Experience
- Experience working with major U.S. retailers (e.g., Walmart, Target, Amazon).
- Background in Beauty and Personal Care industry.
- Familiarity with digital trade marketing and e-commerce platforms.
Revlon is unable to sponsor or transfer employment visas for this role; candidates must be legally authorized to work in the United States without current or future visa support.
#LI-CH21 #LI-Hybrid
The base pay range for this position is $110,000 - 130,000 / year; however base pay offered may vary depending on skills, experience, job-related knowledge, and geographic location. Certain positions may also be eligible for short-term incentives as part of total compensation.
Employees (and their families) are eligible for medical, dental, and vision benefits. Employees are covered by the company-paid basic life insurance policy and company-paid short-term disability insurance (the benefit commences upon hire and allows for a portion of base salary for up to 26 weeks if you are disabled). Other benefits offered to employees include but are not limited to the following: long-term disability, supplemental life insurances, flexible spending accounts, critical illness insurance, group legal, identity theft protection, etc. Employees are also able to enroll in our 401k Retirement Savings Plan.
Employees will also receive 3 weeks of vacation, pro-rated based on date of hire for the 1st year of employment and twelve paid holidays throughout the calendar year. Vacation will depend on role.