Overview
The Manager of Marketing and Communications leads integrated marketing communications for Sipcam Agro’s Agriculture and Specialty business units in the USA and Canada. The role develops technical and promotional content across print, digital, direct-mail, point-of-purchase, and trade-show channels; cross-functional execution; creates market interest and demand for Sipcam Agro products; and maintains consistent brand identity and positioning within the agronomy industry.
Essential Duties and Responsibilities
- Develop and write communication plans, by market or product, for Agriculture and Specialty business units
- Coordinate, administer, communicate and follow-through on communication plans decided on with the Sr. Director of Marketing
- Execute approved communication plan for print ads, literature, on-line promotional pieces, and tradeshow coordination as needed
- Provide Sales team, Agriculture and Specialty Products, with appropriate marketing and communication tools, and reports
- Assist with creation, maintenance and communication of price lists and sales programs
- Work closely with the Sales team to ensure that sales programs developed are in line with distribution strategy
- Maintain and develop social media strategy & tactics alongside marketing group/partners
- Coordinate technical product label updates with Regulatory, Production, and Purchasing teams prior to production
- Manage corporate websites for Sipcam Agro USA, Inc; Sipcam Agro Solutions; and Sipcam Agro Canada
- Manage and develop corporate branding to ensure consistent corporate brand look and identity
- Participate on the New Product Introduction team to drive new product campaigns
- Liaison with trademark attorney as needed to ensure brand names are available at the time of product launch
- Manage and track trademarks for Sipcam Agro USA, Inc., Advan LLC, and Sostram Corporation
- Work with Sales team and the Sr. Director of Marketing to develop value proposition for key customer segments based on customer needs
- Project management on an as needed basis, with tracking and coordination of product development, production coordination, package development and launch activities. Report on progress to the Sr. Director of Marketing
- Independently write Media plans and be able to convey results interpretation
- Coordinate Tradeshow activities, communications and demand creation
- Ability to report to the Durham, NC office
Qualifications
Education
- Bachelor’s degree in marketing, communications or similar field required
- Five plus years of experience in the agriculture industry in marketing and communications
- Five plus years of project management experience
- Expertise in Microsoft Office products (Word, Excel, PPT, Outlook); Canva, Adobe or graphic design software, WIX website design, AI
Skills & Competencies
- Ability to work cross functionally to provide marketing support
- Five plus years of technical writing experience
- Ability to work independently and be self-motivated
- Strong organization skills to meet multiple deadlines
- Ability to handle multiple deliverables and prioritize tasks
- Strong decision making, and problem-solving skills
- Facilitation and group coordination skills
- Excellent interpersonal and communication skills – verbal and written
- Superb attention to detail
About Sipcam Agro USA Inc
Sipcam Agro USA, Inc is headquartered in Durham, North Carolina, and is owned by Sipcam Oxon Group, an Italian-based company founded in 1946 and recognized worldwide for formulation and manufacturing expertise of crop protection products. Since 1986, Sipcam Agro USA has supported farmers and golf course superintendents through education and collaboration to provide effective solutions for crop support and protection and beautiful, playable turf.