Paid Media Manager – Social (AU)
Overview
The Paid Media Manager – Social will manage client digital budgets strategically across paid social platforms, with a focus on Meta and TikTok. Experience with Pinterest is a plus. The successful candidate will be allocated to a specific market and manage either a portfolio of clients or one large client and their campaigns.
Role Purpose
Paid Media Managers are responsible for maximising advertisers’ digital budgets to meet campaign goals. This includes campaign implementation, optimisation, analysis, and reporting. The role also acts as a technical liaison between account managers, clients, and fellow media managers, requiring strong communication and stakeholder management skills. This position is a significant career step within the digital marketing space.
Key Collaborations
- Work closely with Consultants on strategic digital plans
- Interact regularly with Account Management teams
Knowledge and Experience
Essential
- Passion for social media marketing and building a career in the digital space
- Minimum 3+ years experience running paid campaigns on Meta and TikTok
- Experience managing performance-driven campaigns for video and mobile
- Ability to work with budgets effectively and allocate spend to maximise ROI
- Ability to troubleshoot platform-specific technical issues and provide solutions
- Ability to interpret strategies and execute them within Meta, TikTok, and other social platforms
- Strong analytical skills, including post-campaign analysis and reporting to clients and commercial teams
- Creative and strategic thinking with strong problem-solving skills
- Ability to work closely with senior team members and consultants
- Diligent, detail-oriented, and able to thrive in a fast-paced environment
- Excellent organisational, time management, and communication skills
Advantageous
- Experience managing campaigns on Pinterest
- Experience in a media agency within PPC, Google Ads, or Search
- Familiarity with Google Campaign Manager and DV360
- Experience in affiliate or lead generation campaigns
- Knowledge of Google Tag Manager 360 or other tag management tools
- Experience managing ROI-focused digital accounts, especially in e-commerce
- Ability to build and interpret reporting templates for clients
- Experience with Google Analytics implementation and analysis
Desired Characteristics
- Strong technical communicator able to simplify complex concepts
- Passion for social media advertising technology
- Autonomous, proactive, and resourceful
- Self-motivated, driven, and calm under pressure
- Able to take direction and work closely with team members and consultants
- Willing to share knowledge and contribute to team development
Key Responsibilities
Campaign Management
- Implement campaigns strategically with sufficient research and guidance from Consultants
- Analyse campaign performance and recommend optimisations
- Monitor campaigns daily to ensure delivery against revenue goals and KPIs
- Conduct post-campaign analysis and present findings to client managers and consultants
- Ensure accurate reporting of revenue and media costs
Collaboration
- Work closely with client managers and consultants to understand client goals and needs
- Communicate campaign metrics and performance effectively
- First level troubleshooting of technical and performance-related issues
Competencies and Work Ethic
- Exceptional written and verbal communication skills
- Professional and exemplary behaviour at all times
- Strong specialist knowledge and commitment to staying up-to-date
- Reliable, solution-focused, and accountable
- Honest, respectful, and emotionally intelligent
- Positive attitude that motivates colleagues and clients
- Strong interpersonal skills with the ability to build relationships
- Highly organized, detail-oriented, and able to prioritise multiple projects in a fast-paced environment
- Calm under pressure, independent, proactive, and self-motivated
- Hunger for knowledge and continuous self-development
- Willingness to contribute to decision-making and support team growth