Company Overview
Founded in 2014, and listed on the ASX since 2015, Superloop’s purpose is to enable better internet for Australian homes and businesses, by enabling challenger retail brands to take a larger share of the market, leveraging Superloop’s Infrastructure-on-Demand platform.
Superloop operates in three segments of the market: consumer connectivity, business network and security solutions, and wholesale connectivity, all of which leverage Superloop’s investments in physical infrastructure assets including fibre, subsea cables and fixed wireless, as well as Superloop’s software platforms. Hundreds of thousands of homes and businesses rely on Superloop every day for their connectivity needs.
Visit www.superloop.com to learn more.
Business Unit Overview
Our Operations unit is the engine room of Superloop - responsible for maintaining and supporting all of our products and internal technical infrastructure to ensure the best possible service to both our customers and our very own business. Our Operations unit is responsible for ensuring that the business has the technical capability and capacity to deliver services to all Superloop customers ranging from Home Broadband to International Wholesale.
Role Purpose
We're looking for a skilled and experienced Base Management Manager/Assistant Manager to join our dynamic team in Australia’s broadband industry. In this role, you’ll lead customer lifecycle strategies to boost satisfaction, loyalty, and revenue. You'll drive initiatives that optimise pricing, enhance customer experience, and maximise the value of our customer base.
Key Responsibilities
1. Customer Life Cycle Management:
- Develop and implement comprehensive customer life cycle management strategies to maximise customer lifetime value using upsell and crosssell tools.
- Analyze customer behaviour, preferences, and needs to identify personalised and proactive customer engagement opportunities.
2. Base Management Strategies:
- Work closely with Consumer Finance team in creating threadbare budgets, commercial evaluation of business cases ensuring optimal allocation of resources and efforts in achieving them.
- Evaluate & prepare business proposals for new products & campaigns
- Gross revenue, ARPU, Speed Plan Distribution, VAS Attachment rates and GM% will be the key deliverables
3. Base Management Strategies:
- Develop and execute base management strategies to drive customer satisfaction, loyalty, and revenue growth.
4. Analytics and Reporting:
- Utilize data analytics to identify actionable insights, monitor key performance indicators, track customer behavior, and assess the effectiveness of base management initiatives.
6. Campaign Planning and Strategy:
- Collaborate with the business & marketing team to co-create comprehensive campaign strategies aligned with CLCM objectives.
Qualifications and Experience
- Bachelor's degree in Electronics, Economics, Finance, Marketing, Business Administration, or a related field. A master's degree is a plus.
- Full or part qualification in CIMA/CA/ACCA.
- Proven experience in base management, customer life cycle management, product management or a related role within the telecommunication, banking or a similar dynamic industry. A proven track record of 6-7 years of experience in any of the above fields is preferred.
- Strong analytical skills with the ability to interpret and leverage customer data for strategic decision-making.
- Excellent understanding of customer behaviour, segmentation, and retention strategies.
- Experience in designing and executing targeted marketing campaigns and promotions.
- Familiarity with CRM systems, data analytics tools, and reporting platforms.
- Excellent communication and interpersonal skills to collaborate with cross-functional teams and engage with customers.
- Strong project management skills with the ability to prioritise and manage multiple initiatives simultaneously.
- Result-oriented mindset focusing on driving business growth and achieving performance targets.