Overview
We are seeking a data expert to join our marketing team as a Marketing Analyst. The successful candidate will be responsible for tracking and analysing campaign performance, customer behaviour, and loyalty programme data; and presenting insights and learnings to inform strategic decision-making and optimize marketing efforts.
Responsibilities:
- Campaign Analysis:
- Analyse the performance of various marketing campaigns across different channels (e.g., email, social media).
- Measure key performance indicators (KPIs) and identify trends to inform future campaigns.
- Manage the targeted campaigns calendar.
- Liaise with various departments (e.g. designers and copywriters) to prepare targeted campaigns.
- Prepare comprehensive reports on campaign effectiveness and ROI.
- Customer Analysis:
- Analyse customer behaviour and segmentation data to identify trends and opportunities.
- Understand customer profiles and identify target audiences for specific marketing initiatives.
- Direct Marketing Mailer Performance:
- Monitor email open rates, click-through rates, and conversion rates.
- Analyse email content and design to identify areas for improvement.
- Provide recommendations for optimising email content and frequency.
- Data Management and Reporting:
- Collect, clean, and organize marketing data from various sources.
- Develop and maintain data dashboards and reports for the marketing team.
- Utilize data visualization tools to communicate insights effectively.
- Support Marketing Team:
- Provide data-driven insights to support marketing campaigns and initiatives.
- Assist in market research and competitive analysis.
- Stay up-to-date with industry trends and best practices.
Qualifications and requirements:
- Experience in a similar role and minimum 2 years’ working experience required.
- Bachelor’s degree in marketing, Statistics, Business Analytics, or a related field.
- Excellent analytical skills with the ability to interpret data and draw meaningful conclusions.
- Proficiency in Excel
- Excellent communication and presentation skills to effectively communicate findings.
- Excellent accuracy and attention to detail with the ability to work independently.
- Good understanding of marketing principles and concepts.