Overview
This is an opportunity to join the marketing team of a leading pet care retail company, where you will play a key role in creating, coordinating and maintaining standards for all copy and content across various platforms and channels. You would be joining a fast-paced environment with very high standards as well as a very ambitious and highly productive team who have a great deal of passion and energy for the work that they do.
This position requires a candidate with excellent English language writing skills, the ability to engage with information and various types of communication and create meaningful copy and content for multiple channels and platforms.
You will report to the Marketing Manager but liaise with various individuals and departments in the company, as well as external stakeholders.
Key Responsibilities:
- Social media - ongoing copy and content creation and coordination:
- Develop, implement, monitor, and maintain the social media content plan (calendar) for all social media pages (more than 1 brand).
- Ongoing research on social media environment and provide feedback on new trends, new developments and new opportunities to keep our social media platforms engaging and relevant to our audience.
- Propose new and trendy ideas and plans for content for the various platforms on an ongoing basis.
- Liaise with various team members to gather content and design elements to carry out the content plan.
- Recruit, manage and monitor social media influencers.
- Manage social media content with shopping centres.
- Copywriting and editing:
- Research and write articles and blog posts on various pet care topics.
- Write, edit and proofread product copy for websites, email newsletters, brochures, competition landing pages and other marketing material (customer-facing).
- Manage radio ad content for promotions (brief agency, review, edit, provide feedback)
- Website support:
- Monitor content (product copy, banners, promotions etc) on the website.
- Assist with uploading content to various websites.
- General:
- Liaise with experts in the industry for various information and content.
- Monitor company bio information online.
- General copy and content support to the marketing team.
Capabilities & Strengths:
- Exceptional writing and proofreading skills.
- Excellent communication skills – written and verbal
- Extremely high attention to detail
- Creative thinker
- Productive and extremely efficient.
- Driven /action orientated
- Exceptional planning skills
- Great time management skills
- Ability to grasp concepts quickly
- Strong initiative
- Resourceful
- Ability to prioritise and re-prioritise
- Service-orientated
- Great at multi-tasking
- Ability to work under pressure and with tight deadlines
- Pet lover
Experience & Qualification
- Tertiary qualification in a related field (journalism, copywriting, digital marketing)
- Minimum 2 years full-time working experience in a similar role.
- Copywriting experience.
- Experience writing for social media and blog posts.
- Experience writing copy for marketing material (brochures, flyers, newsletters etc)
- Experience with Microsoft office – word, excel, ppt