Key Outputs
• Market share and deal participation tracking
• Collate, enhance and manipulate raw data for higher level analysis
• Price analysis and lost sales reporting to Cat
• Identify competitive opportunities accurately
• Support sales teams with lead generation and opportunity pipeline analysis
• Conduct market research based on business requirements
• Key customer accounts analysis
• Support marketing campaigns with customer and industry insights
• Identify business intelligence service providers and manage the SLA
• Segmentation studies
• Monthly reports and deep dives
Qualification, Experience and Competencies
• Matric or equivalent qualification
• Two to three years’ experience in a marketing environment or as an analyst
• Business development skills and knowledge
• Sound business and financial acumen
• Good working knowledge of our industry and ability to interpret and disseminate market data
• MS Office knowledge, excellent MS Excel Skills, CRM and BI Tools understanding
• Strong analytical skills and ability to see business trends
• Ability to present data clearly within specific contexts.