Achieving the ultimate goal of any marketing strategy, “delivering the right message to the right audience at-the right time,” remains a distant dream for marketers. However, with increasing access to a wide variety of marketing data, firms can take a data-driven approach to formulate marketing strategies that are more scientific and number-driven. The objective of this course is to develop marketing strategies using data-driven marketing approaches. The course will introduce various tools and techniques of marketing analytics to generate marketing insights from data. Through the lenses of marketing analytics, students will analyse consumers’ online and offline behaviour to maximize firm value and precisely quantify the return of marketing investment. With the growing role of data in marketing, this course will help you answer these following marketing questions: what data/numbers are important, how to use data to tell a brand story, optimize marketing goals, and quantify the return on investment. Job Requirements Possess a Master’s Degree or professional qualification in the relevant discipline. 5 years of relevant work experience will be an added advantage At least 2 years of relevant teaching experience at the tertiary level would be a plus. Must be available to conduct a weekly 3-hour lecture for a period of 9 weeks. Must be available to teach classes during the weekday or Saturday between 8.30AM and 6.30PM and/or weekday evenings from 7pm - 10pm Must be able to handle sizeable class, grade assessments and provide constructive feedback to students within a given timeline. We regret that only shortlisted candidates will be notified. SIM-RMIT is looking for associates who are dedicated, highly motivated and possess a strong passion for teaching and shaping the minds of the young generation. Candidates must be able to handle a sizeable class, manage assessment marking and provide constructive feedback to students within a given timeline. Associates will work closely under the guidance of the course coordinator based in the partner university. We regret that only shortlisted candidates will be notified. The Singapore Institute of Management (SIM) is one of the region’s leading education and lifelong learning institutions, recognized for empowering individuals and enterprises to thrive across life stages through learning. Seeded by the Singapore Economic Development Board in 1964, SIM has, for close to 60 years, been leading in the development of work and industry skills for Singapore’s growth. Through harnessing new knowledge, skills and technology, SIM provides skills-based learning experiences that enable students, professionals, and enterprises to Learn for Life and Thrive for Life. SIM achieves this through SIM Global Education (SIM GE) and SIM Academy. SIM GE focuses on higher education pathways and SIM Academy focuses on Professional Development (PD) and Enterprise Solutions (ES) for career transitions and advancements, and integrated learning solutions for enterprises. For more information on the Singapore Institute of Management, visit sim.edu.sg

Associate Lecturer - MKTG1519 Marketing Analytics (HE7).

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