The Channel Portfolio Marketing Manager is responsible for developing and leading the category strategy across assigned channels to drive revenue growth, profitable demand generation, market share gains, and customer engagement. This role owns the planning, prioritization, execution, and optimization of promotional investments, ensuring alignment with sales objectives, customer needs, brand strategy, and business priorities. Working closely with Account Channel, Sales, Product Marketing, Brand Marketing, Finance, and Operations, the Channel Portfolio Marketing Manager serves as the strategic leader for promotional planning and category growth. This role identifies growth opportunities, develops promotional frameworks, evaluates investment effectiveness, and drives continuous optimization of promotional programs to maximize return on investment and business impact. Job Description: Duties and Responsibilities · Develop and execute IC promotional strategies and annual promotional calendars that drive revenue, profitability, customer acquisition, and market share growth. · Lead the planning, prioritization, and optimization of promotional investments across products, categories, customers, and channel partners. · Design and implement promotional frameworks, pricing strategies, demand generation programs, bundles, incentives, and customer-facing offers that support business objectives. · Partner with Channel Account, Sales, Product Marketing, and Finance to develop promotional business cases, investment recommendations, and annual growth plans. · Analyze promotional performance, customer behavior, sales trends, and competitive activities to identify opportunities and improve investment effectiveness. · Establish KPIs, measurement methodologies, and reporting processes to evaluate promotional ROI and overall business impact. · Monitor market conditions, pricing movements, competitive promotions, and channel dynamics to proactively recommend strategic actions. · Lead cross-functional execution of promotional campaigns, launches, seasonal initiatives, and demand generation programs. · Influence go-to-market strategies by providing insights and recommendations based on promotional performance, customer needs, and market trends. · Manage promotional budgets, investments, and co-marketing funds to maximize business results while maintaining financial discipline. · Present promotional strategies, performance updates, investment recommendations, and business insights to leadership and key stakeholders. · Drive continuous improvement through testing, learning, analytics, and innovation in promotional planning, execution, and measurement. Minimum Requirements · Bachelor’s degree in marketing, Business Administration, Economics, Communications, or a related field. · 6-10 years of experience in channel marketing, promotional strategy, sales, category management, revenue management, or business development. · Demonstrated experience developing and executing promotional strategies that drive growth, customer engagement, and profitability. · Strong analytical and financial acumen with experience evaluating promotional ROI, margin performance, and investment effectiveness. · Strong understanding of trade marketing, pricing strategy, demand generation, revenue management, and channel economics. · Experience managing promotional budgets, trade funds, programs, rebates, incentives, and pricing-related initiatives. · Proven ability to translate business insights and sales data into actionable promotional recommendations. · Strong project management, prioritization, and organizational skills. · Excellent communication, presentation, and stakeholder management capabilities in English (C1-C2). · Proficiency in Microsoft Office applications, business intelligence platforms, data analytics tools, and AI-enabled business technologies. · Ability to travel as required by the business (Visa required). Preferred Qualifications · Experience coaching, mentoring, and developing talent while building high-performing teams. · Experience managing promotional strategy within consumer electronics, technology, retail, distribution, or related industries. · Experience partnering with Sales organizations to develop customer-specific promotional plans and growth strategies. · Experience building business cases and influencing investment decisions in a matrixed organization. · Demonstrated ability to influence stakeholders and drive alignment without direct authority. · Experience leading cross-functional initiatives involving Sales, Marketing, Finance, Supply Chain, and Operations. · Experience leveraging data analytics, customer insights, and experimentation methodologies to optimize promotional effectiveness. TTI is a world-class leader in design, manufacturing and marketing of Power Tools, Hand Tools, Outdoor Power Equipment, and Floor Care and Appliances for consumers, professional and industrial users in the home improvement, repair and construction industries. Our unrelenting strategic focus on Powerful Brands, Innovative Products, Operational Excellence and Exceptional People drives our culture. TTI was founded by Mr. Horst Julius Pudwill and Prof. Roy Chi Ping Chung BBS JP in 1985, yet the history of TTI's unique and growing portfolio of world-famous brands stretches back at least one hundred and fifty years. Through a clear and consistent strategy of acquiring and developing established brands, TTI has grown to become a clear market leader in power tools, outdoor power equipment, hand tools and floor care appliances worldwide. TTI is proud of its own history, and proud, too, of the huge legacy of tradition and excellence that we have inherited from the brands that make up our Company today. TTI actively promotes a strong corporate culture of respect and ethical integrity. Our Values are our beliefs, principles and standards that do not change over time. Values are the resources we draw on when asked to make decisions. They form the groundwork for our ethical behavior. All that we do at TTI must be consistent with the values to which we subscribe.

Channel Portfolio Marketing Manager.

more at Tti.

JSS Territory Representative

IC Sales Specialist (LDP)

Operations Director

similar roles.

Expert (m/w/d) Produktmanagement Distanzsensoren

Ausbildung zum Industriekaufmann (m/w/d)

Used Car Sales - Retail

Rental Sales Agent (Syggrou Station)

Event Sales Manager

Hospitality Marketing Manager