• Measure LNRS site usability/effectiveness and present actionable insights and recommendations based on data results and best practices on a regular basis
• Build custom analytics dashboards and reports that can effectively present digital performance to the appropriate audiences
• Administer Adobe Analytics platform and lead internal trainings for the users in Marketing
• Assist in the definition and creation of Adobe (Omniture) tags for web and mobile applications
• Participate in tag management services and maintain integrity across multiple sources of data
• Leverage data to gain insight into trending, user experience and behavior in order to drive the appropriate digital marketing, mobile and social strategies by Vertical and Corporate Marketing
• Coordinate the execution of A/B tests and analyze test results for presentation to stakeholders
• Automate recurring dashboards and reports using tools such as Reportbuilder, MS Excel and Adobe Analytics Dashboards
• Partner with multiple stakeholders in Marketing and Product teams to develop and implement analytics requirements and streamline project processes
• Bachelor’s degree
• 5+ years of analytics experience with at least 3 years in web analytics
• Strong Adobe Analytics experience (formerly SiteCatalyst and Discover, ReportBuilder, Data Warehouse, etc.)
• Solid understanding of Digital Analytics data collection and configuration processes (Data Layer, DTM, Processing rules etc.)
• Highly proficient in Excel with building complex dashboards
• Highly proficient in PowerPoint with designing analytics-based presentations and visualizations
• Understands (and must have hands-on experience in) how to analyze, structure and interpret large volumes of raw data into effective visual stories for business owners
• Must be able to work and build relationships across cross-functional teams involving technology, marketing, and product teams
• Experience with a Tag Management and site optimization tool (e.g. Adobe Target, Optimizely etc.) desired
All your information will be kept confidential according to EEO guidelines.