JOB RESPONSIBILITIES:
· Responsible for creating and revising graphic assets for the website to serve marketing purposes. Analytics-Web analytics implementation and monitoring for activities and campaigns aligned with marketing plan.
· Merchandising Product content and coordination of planning activities to support activation of featured products associated with marketing activities (including Bazaarvoice Ratings & Reviews vendor). Publishing
· Supervisory function - Administrator responsible for loading, scheduling, testing marketing and product assets on the website.
· Including asset adjustment/creation as needed.
· Organic Traffic Strategy definition and iProspect vendor management for search engine optimization plan and execution of enhancements via content management system or web development.
· Social Media Strategy definition and Target Media Network vendor management for Target Optical FaceBook posts (creative development, merchandising, analytics, and web site user experience) and consultation on CL co-op Social Media initiatives.
· Local Marketing Optimizations and maintenance of local retail pages (lead offers, bursts, co-op updates)
Specific Skills Needed:
· Project Management of all web related work (content deployment, UAT management, web development)
· Organization & Prioritization of work
· Communication
· Adaptable/Flexible
· Comfortable in a fast paced environment
Nice to Have:
· Web/Digital experience
· Understanding of UAT process
· Understanding of content management tooling
· Understanding of development lifecycle Function
· Definition Online Marketing
· Definition and execution of online marketing plan (including custom support or optimizations for media, CRM, CL Co-op, eCom, Brand chargebacks, and third party agencies) Content (creative)
All your information will be kept confidential according to EEO guidelines.