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RSRothy's logo

Rothy's

San Francisco, CA

Vice President, Merchandising.

FULL TIMEHYBRIDLEADERSHIP$275K–325K/YR

Vice President, Merchandising

Location: San Francisco, CA (Hybrid)

At Rothy’s, we know there’s a better way to do business, and it starts by putting the planet and its people first. More than 225 million single-use plastic bottles and 715,000 pounds of ocean-bound marine plastic have been transformed into our signature thread, creating wardrobe staples that look just as good as they feel.

Striving for zero waste, we combine 3D knitting technology and handcrafted assembly to create machine washable styles that don’t compromise on comfort. From classic shoes to carry-everywhere bags, we create essentials for wherever you go.

At Rothy’s, building a sustainable future is at the heart of everything we do. We pride ourselves on fostering an inclusive environment at our HQ, retail stores and wholly-owned factory, and are growing our community every day.

About the Team:

Always on top of what’s hot in the fashion industry, the members of our Merchandising team ensure we have the right products in the right places at the right time. With their exceptional taste and expert analytical skills, they work closely with cross-functional teams like Digital Commerce and Production to manage inventory and delight our customers with the products they want—and the ones they don’t yet know they want but must have.

About the role:

We’re looking for a strategic, consumer-obsessed VP, Merchandising to lead our end-to-end merchandising organization across Women’s, Men’s, Kids and Accessories. You’ll set the multi-year category and channel vision for the business, build compelling and profitable assortments across retail, e-commerce and wholesale, and grow and coach a team of merchandising leaders who bring that vision to life.

You’ll partner closely with peer leaders across Design, Planning, Product Development and Marketing to deliver a best-in-class product offering and go-to-market strategy that resonates with our customer. This role reports to our Chief Revenue Officer and leads the merchandising team, and will be based in our San Francisco office.

What you’ll do:

  • Create and execute divisional, category and channel portfolio growth strategies across Women’s, Men’s, Kids and Accessories for a 3-year time horizon

  • Set the long-range merchandising vision for the business, aligning brand positioning, consumer insight and financial goals across the full product portfolio

  • Build annual and seasonal assortment strategies for each channel of distribution, retail, e-commerce and wholesale, partnering with peer channel leaders to execute shared growth goals

  • Own topline and bottom-line performance across the merchandising organization, guiding revenue, margin, inventory health and in-season optimization

  • Partner with peer leaders in Design, Planning and Product Development to create and innovate processes and ways of working that support team and business growth

  • Use consumer, market and competitive insight to identify new opportunities and inform category and product decisions

  • Recruit, develop and coach a world-class team of merchants across varying levels of experience, building a strong bench of future leaders

  • Represent Merchandising as a key voice in cross-functional and executive-level planning and strategy discussions

You are:

  • A strategic thinker who can translate a multi-year vision into clear, actionable plans

  • A collaborative leader who builds trust and alignment with peers across Design, Planning, Production and Marketing

  • A talent builder who invests in coaching and developing merchants at every level

  • Able to balance big-picture strategy with hands-on attention to the details that drive results

  • A confident communicator who can influence and align senior leaders across the business

  • Driven by curiosity about the customer and a genuine passion for product

You have:

  • 10+ years of merchandising experience in the footwear, accessories or fashion industry, including experience leading teams with multiple direct reports across multiple categories of business

  • A proven track record of building and executing merchandising strategies that drive growth and profitability at scale

  • Experience setting assortment strategy across retail, e-commerce and wholesale channels

  • Strong analytical skills with the ability to translate data into actionable insight and strategy

  • Experience partnering cross-functionally with Design, Planning and Product Development to build and improve ways of working

  • Excellent communication and presentation skills, with experience influencing senior and executive leaders

  • An entrepreneurial spirit that thrives in a fast-paced, dynamic environment

  • Experience using product lifecycle management tools and Google Suite (Sheets and Slides)

Our benefits:

  • Generous paid time off

  • 401k matching

  • Comprehensive health plans for you and your family

  • Supplemental mental health benefits

  • Monthly wellness reimbursement

  • Dog friendly offices

  • Employee Discount Program!

Pay range:

$275,000 - $325,000 annually

Base pay is one part of the total rewards package that is provided to compensate and recognize employees for their work. This role may be eligible for additional discretionary bonuses/incentives, as well as a comprehensive benefits package.

Please see our Privacy Policy here

Work Location Expectations:

San Francisco, CA (Hybrid - in office Tuesday, Wednesday, Thursdays)

Pay
$275k–325k/yr
Where
San Francisco, CA
Work
Hybrid
Type
Full time
Posted
4 Sep, 2026
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