Role Purpose
This is a full-time position for 8 months to cover maternity leave.
As Brand & Communication Senior Manager, you will be responsible for implementing the Demand Generation communication strategy and roadmap. You will own the conception and supervise the development of communication activities, including brand campaigns (online and offline), social media activities, PR & events, focusing on increasing the efficiency of the campaigns and making sure it perfectly reflects the brand positioning.
You will focus on creating impactful and creative campaigns, working closely with both local and global resources, and analyse and report the performance of these activities on a regular basis.
You will manage different stakeholders at a local level, including a Junior communication manager and a Copywriter, as well as the different agencies.
You will coordinate with different local marketing teams to perfectly operate the plan, like the Influencer team or the Online Paid team.
You will also be in regular contact with international stakeholders to align on the implementation of the campaigns, share best practices and gather useful consumer insights.
This role is a Management position. It requires strong management skills, as well as strong project management and coordination skills, due to the broad nature of the projects. You will work hand in hand with the Brand & Communication Director, being her direct report.
What you will be doing:
- Owner of the development of Demand Generation brand activities, including brand campaigns (online and offline), chef partnership, social media and PR
- Manage the conception, planning, production and report of the brand activities, liaising with a wide range of stakeholders (including the Global Brand Team, Agencies, Local marketing teams) and ensuring that we deliver a quality result on time and on budget. Brand activities include a broad nature of projects such as video campaigns, offline campaigns, brand partnership campaigns, organic social media, stunts…
- Analyse campaign performance and channel results; generate actionable insights and optimisations
- Be the main point of contact for other local teams, working together on on-brand communications for all touchpoints
- Manage our local Brand Campaign Manager and Copywriter, as well as drive the Creative Agency and Social Media agency
Who are you?
- 5 years experience in communication/brand project management in a B2C scale up/eCommerce brand or top communication agency
- Brand mindset: you are passionate about brands, creative advertising and marketing
- Analytical mindset: you analyse the performance of your work and generate actionable learnings
- Collaborative mindset: you like working with different stakeholders, with a solution-driven attitude, with strong people and communication skills
- Ability to manage different projects, with efficient processes, respect of deadlines and budget conscience
- Proven management skills
- Autonomous, organised, proactive and adaptable
- Fluency in English and French - both written and spoken
What will you get?
- A dynamic, international environment with a strong company culture
- A supportive, passionate, proactive and dynamic French team
- Offices in the heart of Paris, in the 1st arrondissement
- A hybrid setup combining remote work and time in the office
- Perks: HelloFresh discounts, Swile meal vouchers, Gymlib access, transport benefits, and everything else that makes coming to the office great
Our recruitment process:
We'll review your profile. If it's a match, we'll invite you to a series of interviews and a case study. We're committed to scheduling interviews quickly so we can welcome you to HelloFresh as soon as possible!
Your start at HelloFresh:
When you join, we'll cook up onboarding sessions that let you meet every manager and get a real feel for how HelloFresh works. You'll also have time to get to know your team better before diving into your responsibilities!