OrderYOYO is looking for a freelance CRM Manager to own and improve how we use HubSpot across our commercial teams. You will turn HubSpot into a reliable tool for managing leads, supporting sales activity, tracking customers, and making performance visible.
This is a hands-on role for someone who can work with stakeholders, understand how teams actually use the CRM, and then build practical improvements.
Role and Responsibilities
Manage the day-to-day setup and administration of HubSpot, including users, permissions, properties, pipelines, workflows, and integrations.
Improve lead capture, routing, qualification, and handover between teams.
Build and maintain automation that reduces manual work and supports consistent follow-up.
Improve CRM data quality through clear standards, deduplication, and regular checks.
Create dashboards and reports covering pipeline, conversion, activity, and customer performance.
Work with sales, marketing, customer success, and leadership to translate business needs into HubSpot solutions.
Document processes and train teams so changes are adopted and maintained.
Identify opportunities to simplify the CRM setup and improve how OrderYOYO uses its data.
Ideal Candidate Profile
Strong, hands-on experience administering and developing HubSpot in a growing commercial organisation.
Experience with HubSpot Sales Hub and Marketing Hub
A solid understanding of B2B sales processes, lead management, lifecycle stages, and reporting.
Confidence building workflows, dashboards, data structures, and integrations.
The ability to balance quick fixes with a clear, maintainable CRM structure.
Strong communication skills and the ability to work independently with teams in different functions.
Experience in SaaS, restaurants, or online ordering is an advantage.
Success Criteria
Sales and customer teams trust the data in HubSpot and use it consistently.
Leads move quickly to the right owner, with clear visibility of each stage.
Reporting gives leadership a dependable view of commercial performance.
Key workflows save time and reduce missed follow-ups.
HubSpot has clear ownership, documentation, and a practical improvement roadmap.