๐ง๐ต๐ถ๐ ๐ฟ๐ผ๐น๐ฒ ๐ถ๐ ๐ณ๐ผ๐ฟ ๐ผ๐ป๐ฒ ๐ผ๐ณ ๐๐ต๐ฒ ๐ช๐ฒ๐ฒ๐ธ๐ฑ๐ฎ๐'๐ ๐ฐ๐น๐ถ๐ฒ๐ป๐๐
๐ฆ๐ฎ๐น๐ฎ๐ฟ๐ ๐ฟ๐ฎ๐ป๐ด๐ฒ: ๐ฅ๐ ๐ญ๐ฑ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ - ๐ฅ๐ ๐ฎ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ๐ฌ (๐ถ๐ฒ ๐๐ก๐ฅ ๐ญ๐ฑ-๐ฎ๐ฌ ๐๐ฃ๐)
Experience: 3+ yrs
Location: Bengaluru, Karnataka, India
As a Digital Marketing Manager, you will spearhead our omni-channel marketing initiatives, driving growth through data-driven strategies and innovative customer engagement tactics. Your role will involve optimizing marketing automation workflows, managing the customer relationship management (CRM) system, and executing targeted campaigns on MoEngage to nurture leads and convert prospects into loyal customers. You will collaborate cross-functionally with sales, product, and creative teams to align messaging, personalize experiences, and track performance metrics that directly impact revenue. Leveraging your analytical mindset, you will continually refine funnel efficiencies, ensuring that every touchpoint delivers measurable value across the buyerโs journey.
Requirements
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โข Develop and execute comprehensive marketing automation campaigns across email, SMS, push notifications, and web.
โข Maintain and enhance the CRM database, ensuring data hygiene, segmentation, and enrichment for highโperforming target audiences.
โข Design, implement, and optimize MoEngage campaigns, including user acquisition, activation, retention, and reโengagement strategies.
โข Collaborate with product and creative leads to align campaign messaging and creative assets with brand guidelines.
โข Monitor, analyze, and report on campaign performance metrics (CTR, conversion rates, CPL, CAC, LTV) to provide actionable insights.
โข Manage budgeting and forecasting for all digital marketing initiatives, ensuring ROI targets are met or exceeded.
โข Conduct A/B testing and multivariate experiments to validate hypothesis and improve campaign outcomes.
โข Oversee the integration of thirdโparty tools and platforms to streamline workflow and enhance data visibility.
โข Train and mentor junior marketing staff on best practices in automation, CRM management, and engagement tactics.
โข Stay updated on industry trends, emerging technologies, and regulatory changes affecting digital marketing.
๐ช๐ต๐ฎ๐ ๐ ๐ฎ๐ธ๐ฒ๐ ๐ฌ๐ผ๐ ๐ฎ ๐๐ฟ๐ฒ๐ฎ๐ ๐๐ถ๐
โข 3+ years of handsโon experience in digital marketing, with a proven track record in marketing automation and CRM.
โข Deep expertise with MoEngage or similar mobile engagement platforms, including campaign design and analytics.
โข Strong analytical skills; ability to translate data into actionable strategies and present findings to stakeholders.
โข Proficiency in marketing tools such as HubSpot, Marketo, Salesforce, or similar CRM ecosystems.
โข Excellent project management capabilities, handling multiple campaigns simultaneously while meeting tight deadlines.
โข Creative storytelling ability, crafting compelling copy that resonates across multiple channels.
โข Collaborative mindset, thriving in crossโfunctional teams and driving alignment between marketing, sales, and product.
โข Adaptable to fastโpaced environments and adept at rapidly iterating based on insights.
โข Strong communication skills, both written and verbal, for internal reports and external client presentations.
โข Passion for continuous learning, staying ahead of digital marketing trends and emerging engagement strategies.