Who We Are
Right Hook Digital is a growth marketing agency working with 7-8 figure DTC eCommerce brands across the US and Australia. We're a Premium Google and Meta Marketing Partner and a global team of 60+ and we're growing our email marketing team.
The Role
As a Klaviyo Email Specialist, you're the execution engine inside a retention pod. You work directly alongside a Retention Strategist to bring lifecycle strategies to life, building campaigns and flows, managing the content calendar, briefing designers and copywriters, and making sure every email that goes out is on-brand, on-time, and error-free.
This is not a strategy role - but it's the role that makes strategy real. If you're detail-obsessed, fast in Klaviyo, and take pride in flawless execution, you'll thrive here.
Primary Duties
- Build, schedule, and deploy email and SMS campaigns and flows in Klaviyo across a portfolio of US DTC brands
- Set up and configure Klaviyo email and SMS accounts for new clients
- Own the campaign calendar - keeping it current, flagging risks early, and making sure nothing slips
- Write creative briefs for designers and copywriters, and manage the email design process from brief to approval
- Pull and compile monthly performance reports across email and SMS accounts
- Communicate directly with clients on campaign approvals, design feedback, and performance updates
- Collaborate with your Retention Strategist and pod (designer, copywriter) on all client deliverables
- Maintain a strong design eye - you're not building the emails, but you know when something looks off-brand
Requirements
- Minimum 2 years of hands-on Klaviyo experience - campaigns, flows, segmentation, and reporting
- Minimum 2 years of agency experience or managing multiple clients simultaneously
- Strong attention to detail - you catch errors before they go live, not after
- Clear written and verbal communication skills - you can write a concise client update or design brief without being asked twice
- Strong project management skills - ClickUp experience is a plus
- SMS experience (Klaviyo or Postscript) is a plus
- Strong Excel or Google Sheets skills
Benefits
- Work alongside world-class DTC retention strategists, paid social specialists, and eCommerce growth marketers every day
- A dedicated pod structure - you're supported by a strategist and designer, not working in isolation
- Access to ongoing training and account reviews with top retention practitioners and industry experts
- Real career progression - we promote from within and are actively building this department
- Exposure to a diverse portfolio of established DTC brands across fashion, health & fitness, jewelry, beauty, and more
- A tight-knit team culture built on Kaizen, openness, and genuine care for each other's growth
- Flexibility in working hours with notice
To Apply - Submit your resume, a brief cover letter, and a 2-minute intro video. Applications without a video will not be considered.