About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Establish and lead the product marketing discipline for a B2B software business, owning positioning, messaging and go-to-market execution. The role works across product, sales and leadership teams and also brings AI-assisted methods into everyday marketing work.
What you'll do
- Define how the product is positioned and described for different audiences, buyer roles and regions.
- Set up the product marketing function from scratch: review current assets, create a working playbook and put it into practice.
- Plan and run go-to-market efforts for new products, partnerships and feature releases in multiple markets.
- Manage the full sales enablement program, producing competitive and objection-handling materials, sales collateral, ROI tools, demo scripts and hands-on deal support.
- Partner with cross-functional colleagues in product, sales, customer success and marketing to influence how prospects find and choose the product.
- Build and roll out AI-supported workflows for competitor tracking, research analysis, content drafting and enablement production.
- Direct the messaging and positioning approach for a planned website redesign.
- Combine customer conversations, deal outcome analysis and market trends into practical recommendations.
- Develop a bank of customer proof points and cultivate advocates for references, case studies and events.
- Mentor regional marketing managers so their demand generation campaigns stay consistent with core messaging.
Requirements
What we're looking for
- Roughly five to eight years in product marketing within a B2B software company.
- A history of creating a product marketing function from the ground up.
- Proven ownership of go-to-market launches from planning through delivery.
- Ability to turn complex offerings into clear, persuasive positioning that generates pipeline.
- Comfort with ambiguity and a collaborative style across product, sales and marketing.
- A university degree in marketing or a related discipline, or equivalent experience.
- Based in Austin and available in the office three days a week.
- Willingness to travel two to three times per quarter.
Bonus points
- Background in construction technology or proptech.
- Experience marketing to technical or field-based buyers.
Benefits
Compensation and benefits
- Base salary: USD 130,000 to 160,000 per year
- Equity
- Health insurance
- Paid annual leave
- Enhanced parental leave
Location and work model
- Austin, TX, United States
- Hybrid, 3 days per week in office
- Full-time