About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Own and build a new account based marketing function that targets large, high-value accounts. Work side by side with sales leadership to plan and run tailored campaigns that generate new opportunities and help key deals progress, then report on what worked.
What you'll do
- Define the account based marketing approach for the largest strategic and enterprise accounts, with responsibility for pipeline and revenue results.
- Stand up the program from the ground up and carry it from early concept into live execution.
- Collaborate with enterprise sellers and sales leaders on account planning, stakeholder mapping, gap analysis and coordinated outreach to multiple contacts.
- Create and run tailored campaigns for individual accounts and small account clusters, using a mix of direct outreach, digital channels, gifts, in-person events and credible proof from existing customers.
- Plan and deliver coordinated account campaigns tied to major company moments such as product releases, industry events and customer stories, and evaluate the outcomes.
- Monitor account engagement, stakeholder coverage, influenced deals, win rates and spend per priority account, and use the findings to refine the program.
- Work with revenue operations and apply AI and account intelligence tools to personalize at scale without losing quality.
Requirements
What we're looking for
- Hands-on experience building and running tailored account based marketing programs for large accounts.
- Background marketing into larger accounts with six-figure deal values and lengthy, complex sales processes.
- Experience in B2B SaaS marketing across account based marketing, demand generation or field marketing, ideally about 5 or more years, though strong high-growth candidates with less may be considered.
- Solid grasp of how large organizations make purchasing decisions and how to engage senior stakeholders over a long sales process.
- Practical experience with common marketing and sales platforms, including a CRM, outreach tooling and account intelligence software.
- Ability to work hybrid in San Francisco, 3 days per week on-site.
- Comfort building a program from nothing and partnering directly with sales leaders.
Bonus points
- Practical experience using AI to support account research, tailoring, planning and campaign work.
- Background in healthtech or a healthcare-adjacent industry.
- Experience blending demand generation, field marketing or growth marketing with account based marketing.
Benefits
Compensation and benefits
- Base salary: USD 155,000 to 185,000 per year
- Health, dental and vision coverage
- Retirement plan
- Unlimited paid time off
- Professional development support
Location and work model
- San Francisco, California, United States
- Hybrid, 3 days per week in the office
- Full-time