About the company
Our client is a consumer technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead the entire marketing function in a hands-on capacity, spanning brand, product marketing, user acquisition and business-to-business demand generation. Collaborate closely with product and sales colleagues and use automation and AI tooling so a lean team can move fast. This is a senior individual contributor seat reporting to the CEO.
What you'll do
- Shape the brand narrative across social, video, press and in-app channels to grow audience organically and earn media coverage.
- Direct product marketing and launch planning for new features, market expansions and partnerships.
- Develop B2B marketing alongside the sales team, including positioning, messaging, segment-specific campaigns and sales materials that build pipeline.
- Manage paid app-install advertising with an outside agency, owning budget allocation, large-scale creative experiments and continuous improvement of acquisition cost and return.
- Turn a young creator program into a structured, repeatable channel that lifts content quality, engagement and early retention.
- Work with product, sales and creators to set priorities and put scalable marketing systems in place.
Requirements
What we're looking for
- 4+ years running a broad marketing function covering paid, organic and social, content and analytics, ideally with a small team and limited resources.
- Background marketing a consumer or direct-to-consumer brand and building real affinity for it.
- Hands-on performance marketing experience with major social and app-store ad platforms, including ROAS, attribution, reporting and dashboards.
- Track record of redesigning marketing processes around AI agents and automation, going beyond simple chatbot prompting.
- Comfort using AI tools to quickly assemble test-ready campaigns with many creative variations.
- Strong content, social and creative direction skills.
- A resourceful, high-ownership, startup mindset.
- A visible habit of experimenting with AI agents and sharing what you learn.
Bonus points
- Prior experience founding or joining early a consumer business and growing it.
Benefits
Compensation and benefits
- Base salary: USD 250,000 to 300,000 per year
- Equity
Location and work model
- New York, NY, United States
- On-site, 5 days per week in office
- Full-time