About the company
Our client is a technology company.
The role
Raydar is recruiting for this role on behalf of our client. Lead user growth for a new consumer app ahead of its launch, covering the journey from first awareness through sign-up, activation and long-term retention. The role centers on creator-driven and organic social channels, close work with several internal teams, and steady analysis of how users move through the funnel.
What you'll do
- Take ownership of the end-to-end growth lifecycle for a new consumer app and answer for the metrics tied to it.
- Drive organic reach through short-form video and user-created content across the major social networks.
- Recruit, brief and scale a network of creators and influencers who attract engaged users instead of passive reach.
- Collaborate with product, partnerships, social and design colleagues to shape messaging and monitor growth indicators.
- Create onboarding journeys, email sequences and in-app messaging that lift activation and keep users coming back.
- Plan and run launch campaigns and creator tests, including collaborations and results-based agreements, and measure outcomes after release.
- Study funnel behavior, campaign results and the competitive landscape to spot drop-off points and openings, then convert findings into a growth plan.
Requirements
What we're looking for
- 3 to 6 years of experience in consumer growth marketing.
- Solid background growing audiences through organic social channels and community-produced content.
- Experience expanding the user base of an early-stage consumer application.
- Hands-on experience running creator, influencer and short-form video programs.
- A record of converting social activity into active, retained users rather than follower counts.
- Comfort in a lean startup, creatively stretching a small budget.
- Able to work from the New York office, on-site or hybrid.
Bonus points
- Experience at a consumer fintech product.
- Ability to produce your own content and be comfortable on camera.
- Samples of previous work to share.
Benefits
Compensation and benefits
- Base salary: USD 120,000 to 150,000 per year
- Performance bonus
- Health and other insurance benefits
- Equipment provided
Location and work model
- New York, New York, United States
- On-site, with a hybrid schedule possible by discussion
- Full-time, direct employee