We are looking for a Growth Marketing Strategist specializing in Discoverability (SEO/AEO) who can lead technical SEO and AI search initiatives for enterprise clients. The role focuses on improving organic visibility, AI search presence, and commercial discoverability while building scalable systems and processes that can be used across engagements.
The ideal candidate will have deep technical SEO and enterprise experience, hands-on expertise in AEO/GEO/AI search, experience managing complex websites and migrations, and the ability to work directly with senior enterprise stakeholders. The role also requires someone who can turn SEO expertise into repeatable, composable workflows rather than relying solely on individual execution.
Responsibilities
- Lead technical SEO and AI search initiatives for enterprise clients, covering crawlability, indexing, canonicalization, redirects, structured data, and AI crawler accessibility.
- Conduct technical SEO audits and crawl analysis, including render diagnosis, index hygiene, CDN behavior, robots.txt, llms.txt, and JavaScript-rendered content.
- Lead SEO migrations and replatforming initiatives, including page retention, consolidation, retirement, and redirect strategy through launch.
- Own AEO/GEO and AI search visibility initiatives across platforms such as ChatGPT, Gemini, Perplexity, and Google AI Overviews.
- Benchmark AI visibility by topic and market, with a focus on the commercial difference between being mentioned and being cited.
- Perform keyword research, business-context research, competitor analysis, content and cannibalization analysis, and determine the appropriate search intent and topic for pages.
- Develop and improve metadata, schema, structured data, and GEO optimization capabilities.
- Build repeatable and composable SEO workflows that allow other team members to execute, critique, and improve discoverability work.
- Identify where automation can be applied and where human judgment is required, ensuring quality and governance on revenue-critical platforms.
- Stay ahead of changes in search behavior, AI platforms, crawler behavior, new search surfaces, and measurement methodologies, and incorporate them into the team's practices.
- Work directly with enterprise stakeholders, present findings, respond to challenges, and make evidence-based recommendations.
- Support pre-sales, RFPs, and discovery calls, using discoverability insights to identify opportunities and help win new business.
- Collaborate with internal teams to strengthen and scale the company's SEO and AI search practice.
Key Outcomes / What you own.
- Discoverability that holds as search evolves: Client accounts remain visible, cited, and commercially present as search shifts from traditional rankings toward AI-driven retrieval. Organic equity is protected while AI presence is built and benchmarked.
- A system that compounds: Discoverability expertise becomes a reusable, composable capability that others can run, critique, and extend—making each engagement more efficient and effective.
- A practice that stays ahead of tooling: The team stays ahead of changes in search surfaces, crawler behavior, AI platforms, and measurement, incorporating new methods into the system before customers ask.
- Discoverability that helps win customers: Strong evidence and expertise are used with enterprise stakeholders to demonstrate value, expand existing scope, and create opportunities to win new work.
- Deep technical SEO experience at an enterprise level, including multi-domain websites, sub-brands, regional variants, log files, and CDN behavior.
- Hands-on AEO/GEO/AI Search experience with the ability to clearly explain your approach and understanding of these areas.
- Enterprise migration experience: At least one major website replatform or consolidation completed through launch, including ownership of the redirect strategy.
- Hands-on keyword & business research: Ability to perform keyword and business-context research yourself and explain how you determine what a page should target.
- AI tools experience: AI should already be part of your daily workflow, with the judgment to validate AI-generated outputs.
- Client-facing experience: Comfortable independently communicating with and presenting to enterprise stakeholders.
- Systems/process mindset: Ability to turn SEO expertise into repeatable, composable workflows and systems.
- Location/Time Zone: Remote role, IST-anchored with required overlap with US Eastern Time.
- Preferred: Agency/consulting experience, content cannibalization architecture, Drupal or enterprise CMS experience, multilingual/multimarket SEO, CRO and analytics knowledge, and scripting skills for processing large crawl exports