We are seeking an experienced Growth Marketing Lead to build and lead Axelerant’s Growth Marketing practice. The role focuses on developing growth strategies for mid-market and enterprise clients, connecting brand, demand generation, digital experience, discoverability, content, CRO, personalization, lifecycle marketing, and measurement into one full-funnel growth strategy.
The ideal candidate will be a hands-on senior growth leader who can advise CMOs and marketing leaders, lead presales and solution design, build repeatable growth offerings and playbooks, and work closely with Sales, Marketing, Solutions, Delivery, Product, and Engineering teams. Strong expertise in SEO, AEO, GEO, CRO, analytics, enterprise growth, AI-powered workflows, and revenue-focused marketing is essential.
The role is fully remote, with some working-hour overlap required with North America and UK/EMEA.
Key Responsibilities
- Growth Strategy & Leadership: Develop full-funnel growth strategies for mid-market and enterprise clients, covering audience, positioning, channels, budgets, and growth models.
- Practice Strategy: Build and maintain Axelerant’s Growth Marketing practice roadmap, including SEO/AEO/GEO, Content, CRO, Personalization/Lifecycle, and Measurement.
- Presales & Client Leadership: Lead discovery, solution design, proposals, estimates, audits, demos, and executive conversations with CMOs and marketing leaders.
- Discoverability: Lead technical/content SEO, AEO, GEO, AI-answer visibility, structured content, migrations, and replatforming SEO.
- CRO & Funnel Optimization: Drive experimentation, conversion optimization, journey analysis, landing-page and offer strategy.
- Demand Generation & Lifecycle: Lead ABM, paid marketing, email, nurture, and other programs that convert engagement into qualified pipeline.
- Analytics & Measurement: Ensure GA4, GTM, dashboards, attribution, and tracking are properly implemented and connected to pipeline and revenue.
- Platform Partnerships: Build relationships with platforms such as Semrush and Conductor and develop joint GTM opportunities.
- AI-Powered Systems: Create reusable playbooks, frameworks, audit products, accelerators, and AI/agentic growth systems.
- Team & Capability Building: Define hiring needs, mentor teams, establish SOPs, and build organizational growth marketing capabilities.
- Practice & Revenue Growth: Own goals around pipeline, win rate, revenue, account expansion, retention, and utilization.
Must-Have Requirements
- 10+ years of experience in growth marketing.
- 5+ years of senior growth leadership experience with mid-market and enterprise organizations.
- Proven experience owning growth strategy, including:
- Market and audience strategy
- Channel mix
- Budget allocation
- Growth models
- Forecasting
- Must be hands-on, with the ability to personally conduct audits, build test plans, analyze data, and execute campaigns.
- Experience building or scaling a growth marketing, SEO, or digital marketing practice/service line/agency, with ownership of revenue and growth.
- Strong expertise in technical SEO, content SEO, site migrations, replatforming, AEO and GEO.
- Strong CRO and experimentation experience, including funnel and journey analysis, landing pages, and offer strategy.
- Strong measurement and analytics knowledge, including GA4, GTM, attribution, and reporting linked to pipeline and revenue.
- Experience working with executive-level buyers, including CMOs, VPs of Marketing, and Digital leaders.
- Strong presales and solution-design capabilities.
- Practical experience using AI tools and agentic workflows in growth marketing.
- Excellent communication and stakeholder-alignment skills across Sales, Marketing, Solutions, and Delivery.
Nice-to-Have Requirements - Experience with Semrush Enterprise, Conductor, BrightEdge, or similar platforms.
- Knowledge of HubSpot, marketing automation, lifecycle, and personalization platforms.
- Experience with Drupal, Acquia, or other enterprise DXPs.
- Experience working with associations/nonprofits, higher education, or consumer brands.
- Experience taking productized growth offerings such as audits and packaged programs to market.
- Agency founder or Growth Marketing Practice Head experience.