The Marketing Operations Manager is an individual contributor responsible for executing and optimizing marketing operations processes within established frameworks, with a strong focus on campaign operations, lead management, marketing automation, reporting, and data governance. This role partners closely with Marketing, Revenue Operations, and Sales teams to improve operational efficiency, apply approved AI-enabled tools and automation to streamline workflows, and provide actionable insights that support business growth. Reporting to the Manager, Marketing Operations, this role delivers operational excellence and consistent, scalable marketing execution.
WHAT YOU’LL DO:
- Manage and optimize lead processing, scoring, routing, and lifecycle workflows within established operational frameworks to ensure accurate data, timely follow-up, and effective handoff to Sales.
- Partner with Marketing and Revenue Operations stakeholders to improve day-to-day processes that increase funnel efficiency and conversion performance.
- Diagnose and resolve routine lead flow, routing, and data quality issues, and escalate complex or recurring issues that require architectural or system-level resolution.
- Build, execute, and optimize marketing automation programs supporting demand generation, customer marketing, lead nurturing, and campaign execution.
- Apply established automation patterns, templates, and standards to reduce manual effort and improve consistency across campaigns.
- Recommend refinements to existing workflows and standards based on hands-on execution experience.
- Apply approved AI-enabled tools and prompt libraries to improve reporting, campaign production, audience management, documentation, and quality assurance.
- Operate within established AI governance practices and surface new use cases where AI could improve productivity or process efficiency.
- Develop, maintain, and analyze dashboards and reports that measure marketing performance, lead management effectiveness, campaign outcomes, and operational KPIs.
- Deliver actionable recommendations that support continuous improvement across marketing programs and operational processes.
- Partner with Marketing, Sales, Revenue Operations, and Customer Success stakeholders to align operational processes, improve communication, and support business objectives.
- Serve as a day-to-day resource for marketing operations best practices and process improvement requests.
- Follow and reinforce established marketing operations standards, data governance practices, naming conventions, and process documentation.
- Share practices, tools, and working knowledge with Marketing peers and stakeholders to support consistent execution across the team.
- Contribute to standards documentation and participate in operational or architecture reviews led by senior team members.
YOU’VE GOT WHAT IT TAKES IF YOU HAVE:
- Bachelor’s degree
- 5+ years of experience in marketing operations, demand generation operations, revenue operations, or a related marketing function.
- Working knowledge of Salesforce, Pardot, Marketo, HubSpot, or comparable enterprise marketing automation platforms.
- Working knowledge of Power BI, Tableau, or a comparable business intelligence platform.
- Familiarity with B2B SaaS marketing operations, including lead lifecycle stages, funnel terminology, and sales handoff practices.
- Familiarity with data privacy and consent requirements as they apply to marketing communications and contact data.
IT WOULD BE NICE IF YOU:
- Experience supporting a healthcare, education, or other regulated B2B SaaS marketing organization.
- Familiarity with multi-touch attribution models and analytics tooling.
- Working knowledge of SQL or comparable query methods.
- Relevant platform certifications such as Salesforce Administrator, Marketo Certified Expert, or Pardot Specialist.
Relias is an Equal Opportunity Employer and a Drug-Free workplace. Relias welcomes and encourages applications from people with disabilities and is happy to make reasonable accommodations in all aspects of the selection process. If you are an individual with a disability and require reasonable accommodation to complete any part of the job application process, please visit our career page for instructions.
Relias values collaboration and wants to ensure that our team members have opportunities to work with their teams regularly for professional development opportunities. Our flexible hybrid work environment requires that you live in the state of North Carolina, within a commutable distance to our office (~1-hour commute). You would be expected to work in our Morrisville, NC Headquarters approximately 30/40 days/quarter.
All your information will be kept confidential according to EEO guidelines.
Disclosure requirements pertaining to the collection of your personal data:
Responsible for processing the information provided in your application is the company specified in the job advertisement, with its registered office as indicated. The company processes your data for the purpose of establishing an employment relationship on the basis of Art. 6 (1) b GDPR / Section 26 (1) sentence 1 BDSG.
The retention period for your data is determined by the statutory time limits applicable in the respective country, beginning upon completion of the recruitment process. You can find these here.
You can contact the company’s Data Protection Officer at the above-mentioned postal address.
Further information on data protection and your rights can be found here.
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