The Senior Product Manager will be responsible to help develop the presence and recognition of Sobi as a credible partner in Poland through supporting the development of relationships with key opinion leaders, as well as through successful delivery of agreed outcomes with the partner company though excellent collaboration.
The Senior Product Manager will work closely with local medical and patient access colleagues as well as HQ staff in a cross functional approach for Sobi’s interactions with all stakeholders. Senior Product Manager will create value through in-depth understanding of the market and customers/patients, collaboration with internal/external stakeholders and executing solutions to drive focus in delivering Sobi product to the patients in need, fast.
main responsibilities will include:
- Work closely with the partner company to localize global brand marketing strategy and implement programs including digital intiative, through understanding of market dynamics, patient/caregiver journey and customer/market insights
- Work cross functionally with internal stakeholders to ensure alignment across Medical, Pricing, Patient Advocacy, etc...
- Establish collaborative relationships with KOLs, relevant organizations and other key stakeholders, and close collaboration with Brand Champions (brand dedicated) and KAMs as well as collaborate and manage external agencies to support execution of brand, disease messages, and developing promotional materials
- Track performance, reflect and identify new opportunities to better meet customer needs
- Represent Poland needs into global marketing team to ensure Poland launch is successful
- Close collaboration with the CEE platform
- Responsibilities of adapting and conducting local Commercial Models for brands in scope
- Marketing strategy preparation and adaptation , Marketing materials: briefs, production, MLR/Promo Mats/Veeva, distribution, team training
- Commercial activity plan (omnichannel)
- Efficient leading local XF team (without direct reporting lines)
- Product OPEX management: budget planning and utilization in consultation with CL; KPI/ROI monitoring; ROI-based optimization.
- Spending 20% of work time in the field supporting business activities and taking ownership of customer networking and managing ongoing key stakeholder relationships
- Participating on local and international congresses and collecting, archiving & reporting data about field activities and applying the key-account principles in CRM
- Participating in assigned HQ project groups and working in support of the SOBI global and local business plans
- Providing feedback about the local market requirements and competitors activities
- Participating in the planning process and providing inputs for the planning regarding assigned products
- Reporting to CL and management in accordance with SOBI requirements and standards Participating on relevant regular tele-conferences and meetings.
- University degree level education
- 5+ years of product management experience in pharma marketing (better if in rare disease area)
- ideally with Commercial experience for innovative products preferred and /or pre-launch and launch experience in the innovative pharma market and/or pharma marketing experiences in analytics, or market research or digital marketing
- Sales experience will be a plus as well
- Leadership, effective communication and team working skills
- High ownership and agility to learn new things
- Problem solving and critical thinking skills combined with an analytical mindset
- In-depth knowledge of national healthcare systems and practices
- Proficient user of modern IT and office software ( Excel, Word, PP and Outlook.), effective oral and written business level English skills and fluent Polish
- Data analysis (sell-in/sell-out, insights generation) experience as well as Calendar and product OPEX budget management experience
- Multi stakeholder project management experience, delivering results on time and within budget
- Flexibility, ability to manage change and operate in an environment of uncertainty
- Key customer relationship management experience as well as management and negotiation skills
- Ability to identify and analyze business opportunities
- Driving licensee gr. B
For this position and a goof fit with Sobi, we are looking for someone :
- Pro-active and courageous with positivity
- Result-driven and determined to change status quo
- Respect for diversity, team player able to operate with minimal supervision
- Curious and eager to develop
- Cooperative attitude – team results above individual score
- Trustworthy with high ethical standards