Why Ryan? Flexible Work Environment Award-Winning Culture World-Class Benefits and Compensation Accelerated Career Path Community Outreach Mentorship Opportunities Wellness-Centric Benefits The Digital Marketing Senior Specialist supports Ryan’s global marketing automation and campaign operations, with primary responsibility for Salesforce Account Engagement, Knak, email marketing, landing pages, forms, lead flow, campaign tracking, database hygiene, and quality assurance. The role provides dedicated execution support to the Marketing Automation, Lead Flow, and Journey Management function while developing cross-functional capabilities across broader Digital Marketing activities, including website operations, SEO, analytics, paid search, and paid social. The Digital Marketing Senior Specialist (“Senior Specialist”) will support the strategic and day-to-day operation of Ryan’s marketing automation and digital campaign programs, with primary responsibility for Salesforce Account Engagement (Pardot), Knak, email marketing, landing pages, forms, campaign operations, lead flow, and quality assurance. Working as part of a global Digital Marketing team, the Senior Specialist will provide dedicated support to the Marketing Automation, Lead Flow, and Journey Management function while also being cross-trained across broader Digital Marketing capabilities. The role will help ensure campaigns are executed accurately, efficiently, and consistently and that prospect and lead data flows properly through Ryan’s marketing technology ecosystem. Duties and responsibilities, as they align to Ryan’s Key Results People: Create a positive team member experience through effective collaboration, cross-training, documentation, and knowledge sharing across the global Digital Marketing team. Client: Support internal stakeholders by building, testing, launching, and optimizing email campaigns, landing pages, forms, and related digital assets in accordance with established Digital Marketing standards, workflows, and service levels. Partner with Field Marketing, Events, Marketing Performance and Technology, CRM, and external partners to translate campaign requirements into accurate and effective digital execution. Value: Build, configure, test, and deploy assets and workflows within Salesforce Account Engagement and Knak, including emails, landing pages, forms, form handlers, lists, completion actions, automation rules, Engagement Studio programs, segmentation, scoring, and nurture programs. Support lead capture, qualification, routing, attribution, campaign tracking, Salesforce handoff, UTMs, custom redirects, and related QA requirements. Maintain marketing database hygiene and support data quality, suppression logic, segmentation, duplicate management, acquisition data integration, and synchronization between Account Engagement and Salesforce. Perform comprehensive campaign QA, including links, forms, rendering, personalization, tracking, automation logic, and data flow. Support campaign performance monitoring and post-campaign analysis to identify optimization opportunities and improve future execution. Maintain platform documentation, operational standards, user access, production schedules, and established campaign workflows. Assist with broader Digital Marketing activities, including Ryan.com updates, SEO, analytics validation, paid search, and paid social, as part of the team’s cross-training and coverage model. Education and Experience: Bachelor’s degree (B.A. or B.S.) from a four-year college or university, and four to six years of related digital marketing, marketing automation, campaign operations, or marketing technology experience required. Previous experience working within, or supporting clients in, the professional services industry, preferably Tax, Accounting, or Financial Services, would be highly beneficial. General Skills: Proven hands-on experience with Salesforce Account Engagement (Pardot) and Salesforce required. Experience building and managing email campaigns, landing pages, forms, automation rules, and nurture programs. Salesforce Certified Marketing Cloud Account Engagement Specialist certification preferred. Experience with Knak or comparable email and landing-page creation platforms preferred. Strong understanding of marketing automation, lead lifecycle management, segmentation, campaign tracking, and data quality. Familiarity with Salesforce Campaigns, lead routing, attribution, and marketing-to-CRM handoff processes. Google Ads certification preferred. Google Analytics certification preferred. Proficient in HTML; familiarity with CSS and JavaScript would be beneficial. Strong technical aptitude and ability to learn and support multiple digital marketing platforms. Strong quality assurance skills and attention to detail. Demonstrated ability to manage multiple projects and complete work according to deadlines and service levels. Proactive self-starter who can work independently and collaboratively within a global team. Strong written and verbal communication skills. Experience working within project management applications such as ClickUp, Asana, or similar platforms. Computer Skills: To perform this job successfully, an individual should have advanced skills in Salesforce Account Engagement (Pardot), Salesforce, email marketing, landing-page development, marketing automation, HTML, Microsoft Word, Outlook, Excel, and PowerPoint. Experience with Knak, B2B Marketing Analytics, Google Analytics, Google Ads, paid social platforms, project management applications, and content management systems is preferred. Supervisory Responsibilities: This position has no supervisory responsibilities. Work Environment: Hybrid remote working environment. Position requires regular interaction with employees at all levels of the Firm; interaction with external vendors, technology partners, developers, and clients may also be necessary. Role operates as part of a global Digital Marketing team and may require coordination with colleagues in other time zones. Frequent long periods of sitting while working at a computer. Travel requirement: less than 25%. Equal Opportunity Employer: disability/veteran Ryan offers outstanding opportunities to work in a dynamic, rapidly expanding tax services firm serving the world’s most respected Global 5000 companies. Our innovative work environment, accelerated growth path for high performers, competitive benefits package, and outstanding earning potential provide the most rewarding career experience available in the industry. Ryan employees are given the freedom to do their best work in the way they work best. With a clear understanding of expectations and accountabilities, our employees are given ownership of their time and flexibility to meet the demands of their professional and personal lives. Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States and with Ryan LLC (i.e., H1-B visa, F-1 visa (OPT), TN visa or any other non-immigrant status). Job duties related to this role are to be conducted in a manner that adheres to privacy laws, as well as follows internal governance related to protecting confidential information and trade secrets, and to securing data and company records. Equal Employment Opportunity/Affirmative Action/Accommodation Ryan, LLC is an equal opportunity employer and is committed to compliance with all applicable laws prohibiting employment discrimination. It is our policy to take all employment actions and make all employment decisions without regard to race, color, religion, creed, gender, sex (including pregnancy), affectional or sexual orientation, gender identity or expression, national origin, ancestry, age, marital status, citizenship status, genetic predisposition or carrier status, disability, military status, status as a disabled or other protected veteran or any other protected status under applicable law. It is Ryan's policy to make reasonable accommodation for qualified individuals with disabilities. Please contact our People Group at 972.934.0022 or peoplegroup@ryan.com if you are interested in applying and need assistance to submit your application, or if you are interested in a position and believe you may require a reasonable accommodation in order for you to perform its essential functions. Click here to view the entire EEO poster and supplement. *Notice to Canada Candidates – In accordance with the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Human Rights Act, Ryan ULC will provide accommodation, accessible formats and communication supports for the interview upon request. Ryan welcomes and encourages applications from people with disabilities*. Please access our Privacy Notice in relation to this at the following link for additional information on how we protect and handle personal information. To change or modify any personal information previously provided, please click here to access our Data Subject Access Request form.

Senior Specialist, Digital Marketing.

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