Internship Summary
The Winsupply Internship Program offers students a unique opportunity to build valuable skills through immersive classroom learning, off-site training, and a collaborative capstone project. The program is structured to promote professional development by offering mentorship, meaningful networking opportunities, and hands-on experience in real-world projects. Participants will not only develop their careers but also make a significant impact within the Winsupply organization, contributing to innovative solutions and long-term success.
Position Summary
We are looking for an enthusiastic and versatile Marketing Associate Intern to join our dynamic team. This role will provide the opportunity to gain hands-on experience in both digital and traditional marketing, helping to execute comprehensive marketing strategies that increase brand visibility and customer engagement. The ideal candidate will be a creative thinker, adaptable to both online and offline marketing channels, and eager to learn how to maximize marketing efforts across various platforms.
Accountabilities/Responsibilities
Digital Marketing:
- Develop and implement digital marketing campaigns across social media, email, and online advertising platforms.
- Create and manage Google Ads campaigns (PPC, Display, YouTube, etc.).
- Manage and update social media accounts, create engaging content, and monitor analytics to optimize performance.
- Assist in executing email marketing campaigns, including content creation, list segmentation, and performance analysis.
Traditional Marketing:
- Plan and coordinate traditional marketing efforts such as print collateral, direct mail, and events.
- Collaborate with vendors and agencies to produce marketing materials.
- Assist in organizing and executing events, trade shows, and promotional activities.
Content Creation:
- Create engaging and effective content for both digital and traditional channels.
- Ensure consistent messaging and branding across all marketing materials.
Analytics and Reporting:
- Monitor key performance metrics for digital marketing campaigns and provide actionable insights.
- Generate regular reports to assess the effectiveness of marketing strategies and suggest improvements.
Collaboration:
- Work closely with cross-functional teams, including sales, design, and product teams, to align marketing strategies with business goals.
- Support external partners and vendors to ensure the smooth execution of marketing initiatives.
Competencies for Success
- Communication Skills
- Proactiveness
- Adaptability
- Ability to work both independently and collaboratively
- Problem solving
- Networking skills
- Self-motivation
- Willingness to learn
- Critical thinking
- Integrity
Minimum Qualifications
- Currently enrolled in University/College.
- One semester post-graduation
Physical Demands
The physical demands here are representative of those that must be met to successfully perform the essential job functions with or without reasonable accommodations:
- Sitting for extended periods.
- Dexterity to operate a computer keyboard, mouse, and other components.
We are committed to inclusion, diversity, and equal employment opportunity, regardless of race, color, ancestry, religion, sex, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other factor protected by applicable federal, state, or local laws.