The Role
As a key member of the APAC Digital Marketing team, this role is pivotal in managing ad operations campaigns across Thailand while supporting regional alignment and the sharing of best practices across SEEK. The role reports directly to the Regional Head of Digital Marketing Operations, with day-to-day stakeholder management across the Thailand Head of Marketing and local marketing team.
Key Responsibilities
Digital Marketing
- Execute media-buy campaigns and ad performance analysis across the full process, including planning, budgeting, media buying and performance optimisation.
- Analyse post-campaign results and recommend refinements. Support performance analysis by identifying performance drivers, recommending appropriate actions, evaluating progress and escalating as necessary.
- Oversee the planning, execution and optimisation of multi-channel paid digital marketing campaigns with the digital agency, particularly across display, social and video.
- Work closely with Digital centres of excellence across areas such as search engine marketing, app marketing and ad technology.
- Manage campaigns end-to-end and independently with digital agency, coordinate a portfolio of 20 or more digital campaigns across relevant markets and channels.
- Monitor delivery, pacing, quality and performance, ensuring campaigns are executed accurately and in line with agreed objectives and KPIs.
Local Marketing
- Support local digital marketing initiatives across candidate, hirer and app-user segments to drive meaningful outcomes and achieve marketing OKRs.
- Provide responsive and reliable support for ad-hoc digital marketing tasks, ensuring local teams are well equipped and unblocked in their day-to-day marketing operations.
- Facilitate regular touchpoints between local and regional teams, sharing insights, resolving operational issues and maintaining strategic alignment.
- Contribute to a culture of continuous improvement by sharing learnings, effective practices and performance insights across the wider digital marketing community.
The Team
Digital & Media – Centres of Excellence
As Country Digital Lead, close collaboration with the Search & Mobile and Performance Ops centres of excellence is key to driving operational excellence and optimising performance marketing. This means working closely with Search & Mobile specialists on search engine marketing and app activities, while partnering with the centres of excellence to align APAC missions, KPIs and priorities at the local level, driving marketing goals, quality visits, and measurable ROI across candidate and hirer segments. It also involves translating best practices for local teams and strengthening collaboration across markets to deliver unified digital and media outcomes.
Local Marketing
Local marketing teams are key day-to-day stakeholders, which calls for close and consistent collaboration. This means working closely with the Thailand marketing team on joint projects and ad-hoc tasks, with open and thoughtful communication to understand and address local challenges. It also means fostering a collaborative environment where market-specific challenges are met with strategic solutions, keeping APAC initiatives and local execution well connected, and maintaining regular touchpoints with local and regional teams to support transparency and alignment.
Essential Qualifications, Skills, and Experience
This position requires consulting, marketing and analytical skills, as well as a proven track record working within a team environment and across multiple departments and disciplines to actively manage the planning and buying of digital media campaigns through all stages of the planning process.
The successful candidate will have:
- At least 5 years' experience in digital marketing, ad operations, media buying, media planning and/or media technology platforms, with a proven track record managing large-scale, mixed-channel campaigns and independently delivering 10+ digital campaigns across display, video and social.
- Strong grasp of media strategy and how planning drives campaign performance and business outcomes, backed by hands-on experience setting up and managing campaigns on platforms like Meta, YouTube and TikTok.
- Solid performance-analytics skills to spot drivers, diagnose issues and recommend practical fixes, using tools such as a CDP, GA4 and Looker Studio to build insights and enrich customer profiles for omnichannel marketing.
- Experience partnering with specialist teams across search, mobile, app marketing, performance ops and ad technology, with a proven ability to collaborate across functions, markets and seniority levels while juggling multiple priorities.
- Strong attention to detail, operational rigour, and clear communication skills to explain complex concepts to non-experts.
- Sound problem-solving skills, commercial judgement and a proactive approach to clearing blockers.
What success looks like
- Campaigns are planned, launched and optimised accurately, efficiently and in line with agreed objectives.
- Local and regional teams work together with clear communication, shared priorities and minimal operational friction.
- Performance insights translate into practical improvements in media efficiency, quality visits and measurable ROI.
- Best practices are shared consistently, strengthening digital marketing capability across the organisation.
At SEEK we offer:
- Annual Performance Bonus Plan
- Support of flexible hybrid working, including a mix of office and work from home days depending on your role.
- Professional development sessions with industry leading guest speakers
At SEEK, we are passionate about fostering a culture of inclusion and wellbeing that embraces and values the diversity of our people. We are a purpose driven business that works with heart.
We know teams with diverse ideas, experiences and perspectives are more creative and are critical to ensuring effective delivery and innovating to enable our future success. As such, we welcome applications from people with diverse backgrounds and life experiences, especially as they relate to gender, sexual identity, culture, faith, disability and life stages. If you have the skills, curiosity and an adaptable mindset but don't meet every responsibility or qualification listed in this advertisement, please still get in touch with us.
Should you require any specific support or adjustments throughout the recruitment process and beyond, please advise us and we will be happy to assist.
At SEEK, we may use AI tools to support parts of the hiring process, including reviewing applications or assessing responses. These tools are designed to assist our hiring teams, not replace human judgment. All hiring decisions are made by people. If you’d like more information about how your information is managed during recruitment, please contact the Talent Acquisition Team.
SEEK kindly requests no unsolicited resumes or approaches from recruitment agencies and will not be responsible for any associated fees.