The Advertising & Partnerships Insights & Measurement team seeks a Partner Lead (Manager level) to join the growing Impact Innovation team and accelerate the development of always-on, scalable, full-funnel campaign measurement solutions.
The team is focused on advancing the future of campaign effectiveness measurement across the NBCUniversal portfolio. This includes identifying, evaluating, and implementing innovative solutions that showcase the impact of marketers’ media investments. This work directly supports our sales teams in securing premium sponsorship budgets and performance marketing spend.
You will be responsible for supporting the measurement solutioning to meet strategic business objectives, to develop an always-on measurement suite supporting clients with varying goals: boosting awareness (e.g., brand lift), driving consideration (e.g., search lift) and optimizing towards conversion (e.g., app downloads).
You will tap into experienced individuals to participate in the end-to-end journey of enabling new solutions: incubation, testing, POC implementation, scaled enablement and training. Qualified candidates will bring their marketplace knowledge to a cross-functional role to drive new always-on and scalable solutions.
Duties and Responsibilities
- Leads the enablement, testing and analysis to vet new solutions digging into the data and underlying methodology
- Contributes to a multi-year measurement strategy aligned to evolving business goals
- Partners across various Sales, Account Management, Product and Campaign Insights teams to build roadmap and feedback loop
- Develops and demonstrates deep knowledge of managed solutions and NBCUniversal’s cross-platform ad-tech stack
- Cultivates and leads enterprise measurement partnerships across a diverse set of vendors
- Negotiates and launches new vendor deals collaborating with key stakeholders
- Provides leadership updates on measurement growth strategies
- Identifies and resolves issues, escalating recommendations to leadership
- Engages with internal stakeholders and outside vendors to ensure project milestones are adhered to
- Four-year degree (B.A., B.S.) from an accredited college or university
- 5+ years experience supporting media effectiveness measurement at an Ad Tech / MarTech Company, Digital Media Agency, Consulting / Strategy Firm or Tech Company
- Experience in partner management or business development within ad-tech
- Familiarity with latest ad tech trends including privacy-centric ad tech tools (e.g., data clean rooms), understanding of server-side conversion tracking (e.g., conversion APIs)
- Must be well versed in Microsoft Word and PowerPoint and an expert in Microsoft Excel (formatting, creating charts/graphs, pivot tables and formulas); data processing skills a plus
Desired Characteristics:
- Experience within performance-driven advertising environments
- Proven data analyzation, interpretation and visualization skills
- Highly organized and detail-oriented with the ability to work under pressure, set priorities, handle multiple projects and meet tight deadlines
- Proven ability to work in a cross-functional role
Additional Requirements:
Hybrid: This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary range: $90,000 - $125,000 (bonus eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.