Job Description:
Will be part of the WeatherFX team, working directly with WeatherFX's agency & marketer partners to develop, implement, and ultimately analyze custom solutions spanning across both TWC's properties as well as integrating into the marketer's own media channels. This position will report directly into the Director of Marketer Solutions.
Roles & Responsibilities
· Spans pre and post sales, working heavily cross-functionally both internally as well as across agency & marketer side teams
· Partner with F100 marketers in a consultancy capacity to compile recommendation as to how best leverage the WeatherFX Platform given marketing goals/objectives
- Spans both TWC properties (digital & cable) as well as other media entities & marketing platforms (paid & organic, including marketer owned channels)
· Write business requirements for any custom WeatherFX application or new product development
· Determine testing & measurement methodology to measure performance lift.
- Oversee implementation of any/all associated tracking. Responsible for all ongoing analysis, partnering directly with agency & marketer analytics teams
· Work cross-functionally internally to onboard new clients & actively manage initiatives
· Analyze performance and compile learnings in an easily digestible format for consumption spanning across audiences (internal, agency teams & marketer side teams)
Desired Skills and Experience
· BA/BS degree
· 2-5 years of experience in digital media industry and strong understanding of digital ecosystem
· Extremely strong analytical skills.
· Experience with both micro and macro level campaign and marketing mix optimization
· Experience with multivariate testing
· Experience working cross-functionally internally and with both agency & client-side teams
· Comfortable working in a fast-paced, dynamic environment
· Includes approximately 30% travel
**Focus on RTB platforms such as AppNexus, AdX, Right Media. Prefer programmatic experience as well.
WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.