This role supports the Director of Marketer Solutions.
Responsibilities:
- Support the WeatherFX product suite, encompassing both standardized off-the-shelf products and customizable solutions.
- This will extend across all TWC properties/platforms and beyond across other media entities and marketing platforms.
- Includes both paid & organic marketing channels spanning down the awareness and conversion funnel and then into CRM lifecycle.
- Work directly with Fortune 100 marketer clients to define their customized implementation of WeatherFX solution
- Work across multiple within marketer's organization, their agency, and internally at TWC
- Conduct analysis both pre, during and post campaign. Partnering closely with Data Science team on weather trigger analysis, and then owning all in-campaign and post-campaign analysis.
- Heavy performance analysis reporting directly back to marketer side clients & media agencies
Pre-Campaign: Engagement & Implementation Consultation
- In a consultancy capacity, work with Fortune 100 marketers to understand their marketing goals/objectives and compile recommendation as to how best leverage WeatherFX product suite to accomplish these goals.
- Work with marketers to identify both macro level marketing KPIs and individual in-channel KPIs. Develop a feasible and implementable plan for performance tracking spanning both on and offline conversions.
- Determine testing methodology to measure performance lift.
In-Campaign: Engagement & Campaign Management
- Work cross-functionally internally on onboard new clients & actively manage initiatives.
- Ensure proper tracking is in place to measure impact/lift of new targeting & products (primarily for when driving offline action/conversion).
- Analyze performance and compile learnings in an easily digestible format.
Qualifications
- Bachelors Degree
- Minimum 3- 5 years of experience in digital media industry and strong understanding of digital marketing and ad tech ecosystem.
- Experience working with ad or marketing tech platforms.
- Extremely strong analytical skills.
- Experience with both micro and macro level campaign and marketing mix optimization.
- Experience with multivariate testing.
- Experience working cross-functionally internally and with client-side teams.
- Comfort working in a fast-paced, dynamic environment.
- Travel approximately 30% of the time.
WeatherFX is the "Weather Intelligent Marketing Platform", developed in 2011 to enable marketers to leverage TWC's robust proprietary weather data set to better inform marketing initiatives. Powered by real-time modeling based on multi-conditional weather data and client historical sales & business data, WeatherFX generates weather triggering models that are applied to trigger & target optimized marketing communications across desktop, mobile, tablet, cable and offline.