The Role
Shift is seeking an experienced Copy Strategist who bridges the gap between strategy and copywriting. In this role, you won't just write great copy; you will help architect the strategic pillars, content frameworks, and messaging that drive successful email marketing campaigns. You are a creative storyteller and a data-driven thinker who can lead both the strategic vision and the tactical execution. Though we have a work from almost anywhere framework, this role works east coast hours (9:00 AM – 5:00 PM EST).
What You’ll Accomplish
- Define and develop the strategic pillars and content frameworks for lifecycle and promotional email campaigns.
- Create cohesive storytelling that drives customer engagement and action.
- Collaborate with creative and strategy partners to create unified, visually stunning, and highly effective messaging.
- Translate complex client briefs and data insights into actionable creative strategies and content calendars.
- Prioritize creating accessible, inclusive content that aligns with WCAG standards.
- Stay ahead of the curve on email marketing trends, consumer behavior, and strategic best practices.
- Cultivate a deep understanding of the client’s brand voice, acting as its champion across campaigns.
- Clearly, confidently, and persuasively present strategic concepts and creative ideas to internal teams and clients.
- Proactively identify opportunities for testing, segmentation, and optimization to improve campaign performance.
- Manage multiple complex projects, strategic roadmaps, and deadlines simultaneously.
- Identify risks and issues and troubleshoot the root cause, escalating as appropriate.
- Typically, but not always, manage direct reports including: recruiting, onboarding, ongoing training, 1:1 coaching, and performance management.
What You Bring
- 8+ years of experience as a Copywriter, Content Strategist, or Copy Strategist, ideally within an agency environment.
- Proven experience planning campaign strategies, content pillars, or customer journeys.
- Work demonstrating strategic thinking, conceptual storytelling, and high-performing email copy.
- Experience mentoring, managing, or leading creative and strategic team members.
- Excellent writing and editing skills with a keen eye for both detail.
- Advanced ability to develop, maintain, and optimize content calendars and lifecycle maps.
- Deep experience using data, performance analytics, and post-campaign reports to glean insights and inform future content decisions.
- Strong understanding of email marketing best practices, deliverability considerations, and industry trends.
- Excellent communication, presentation, and client-facing collaboration skills.
- Working knowledge of WCAG as it applies to digital content and email.
- Ability to work effectively in a fast-paced, deadline-driven environment.
- Experience with luxury brands or the Financial Services industry is preferred.
Comp & Benefits
As required by law, SH/FT provides a reasonable range of compensation for roles that may be hired in California, Colorado, Hawaii, New York, New Jersey, or Washington. The salary range for these residents is $110,000 - $120,000. Salary is based on several factors including but not limited to scope of responsibilities, skillset, relevant experience, certifications, and more.
In addition to base salary, SH/FT offers benefits such as medical, dental, vision, STD/LTD, Life/AD&D, Flexible Paid Time Off, and various other ancillary benefits and perks.
We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the selection process.
Candidates must have current U.S.work authorization. This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.
No relocation assistance can be offered at this time.
All inquiries are held in strict confidence.
About SH/FT
Shift Paradigm is an execution-led strategic consultancy that bridges the gap between enterprise strategy and technical reality. We partner with Fortune 500 brands and emerging leaders to solve the inherent complexity of modern digital marketing. As partners to the world’s leading MarTech platforms, including Adobe, Salesforce, Optimizely, and Braze, we deploy integrated experts across data analytics, marketing strategy, technology development, engineering, and revenue operations to ensure our clients’ tech stacks don't just exist, but perform.