About the Role
The KAM Affiliates is the commercial owner of the affiliate partner relationships that drive new user acquisition into the funnel. While this role sits within the Onboarding team, it operates at the intersection of commercial development, partner management, and lifecycle marketing making it uniquely cross-functional.
Your core mission is simple but demanding: grow the volume of high-quality First-Time Depositors (FTDs) coming through affiliate channels by building stronger partnerships, removing friction from affiliate workflows, and creating the conditions that make it easy and commercially attractive for partners to send more users your way.
This is not a passive account management role. You are expected to think like a business developer, act like an operator, and communicate like a partner success manager.
Core Responsibilities
Commercial & Partner Management
- Own the end-to-end commercial relationship with a portfolio of affiliate partners: negotiate terms, manage commission structures, and identify upsell opportunities within existing partnerships.
- Proactively identify and onboard new affiliate partners that align with the company's B2C acquisition strategy.
- Conduct regular business reviews with key affiliates analyze their funnel performance, share insights, and co-develop action plans to increase FTD volumes.
- Be the primary point of contact for all affiliate inquiries, escalations, and commercial negotiations.
- Maintain a healthy pipeline of new and existing affiliate opportunities, tracked and reported on a regular cadence.
Process & Enablement
- Map and audit the current affiliate onboarding and operational workflow; identify friction points that slow down partner activation or reduce partner motivation to send traffic.
- Design and implement process improvements that make it faster, simpler, and more rewarding for affiliates to operate and scale with the company.
- Build and maintain affiliate-facing materials: onboarding guides, commission calculators, creative asset kits, and performance reports.
- Work with Product and Tech to improve affiliate portal tooling, tracking accuracy, and payout processes.
Cross-functional Collaboration
- Work closely with the CRM Lead to align on user quality standards: ensure that affiliates are sending users who are set up for activation, not just registration.
- Collaborate with the Onboarding Lead (Thomas Barrett) to ensure a seamless experience between affiliate referral and in-product onboarding.
- Partner with the BI Lead to build affiliate performance dashboards and maintain accurate FTD attribution.
- Coordinate with Finance on commission reconciliation, payout schedules, and fraud controls.
Requirements
- 3+ years of experience in affiliate management, partnership development, or commercial account management ideally in a B2C SaaS, fintech, or digital product environment.
- Proven track record of growing affiliate-driven revenue or user acquisition metrics.
- Strong commercial acumen: comfortable negotiating deals, structuring commission models (CPA, RevShare, hybrid), and managing partner P&Ls.
- Data-driven approach to partner performance: able to pull reports, interpret conversion funnels, and translate data into clear actions for partners.
- Excellent relationship management skills build trust quickly and maintain it over time.
- Solid understanding of affiliate tracking technology (postback URLs, pixel tracking, attribution platforms like Impact, PartnerStack, or similar).
- Strong written and verbal communication in English; Spanish is a strong plus.
Nice to Have
- Experience working with affiliate networks vs. direct partnerships and knowing when each model is the right fit.
- Familiarity with CRM tools and lifecycle marketing concepts (understanding what a "quality user" looks like post-acquisition).
- Background in fraud detection or traffic quality management within affiliate channels.
- Experience in a growth-stage company where processes need to be built, not just followed.