WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at ALO—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Overview
The PR Specialist supports the execution of the overall PR initiatives in close partnership with the with the PR & Marketing Sr. Manager. This role plays a critical part in executing brand initiatives on the ground, maintaining strong day-to-day communication with media and partners, and ensuring all PR operations run smoothly and efficiently. This position is 6 months contract.
Core Responsibilities
PR &Media Support
- Manage PR sample logistics, including sample orders, tracking, allocations, and timely delivery to media, influencers, and partners.
- Maintain and update PR sample inventory
- Support press release distribution, media follow-ups, and coverage tracking.
- Monitor and compile monthly report (incl. media coverage, influencer postings, etc.)
- Maintain and update media and influencer contact lists and databases.
- Coordinate asset requests and delivery (images, credits, product information, brand materials) for media and partners.
- Track competitor media coverage and industry trends
Influencer & Community Gifting Support
- Coordinate influencer gifting and seeding, including product consolidation, packaging, shipping, and delivery tracking.
- Support talent dressing logistics (incl. product pulls and inventory coordination).
- Maintain influencer and seeding trackers and ensure timely communication with partners.
Events & Activation Support
- Support execution of brand activities incl. pop-ups, retail activations, and community events.
- Assist with guest list management, invitations, RSVP tracking, and on-site event support.
- Coordinate event assets, product deliveries, and branding materials.
- Support on-site event operations, including media and influencer check-in, product setup, and event logistics.
- Assist with post-event recap
Qualifications
- Experience or internship experience in PR, communications, marketing, events, or related fields
- Strong organizational and project coordination skills with high attention to detail.
- Ability to manage multiple tasks and deadlines in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, PowerPoint) and familiarity with media monitoring and reporting tools.
- Strong understanding of Korean media, influencer, and cultural landscape is a plus.
- Interest in fashion, wellness, and lifestyle brands.
- Team player with a proactive attitude and willingness to support across multiple functions
- Strong cross-functional collaborator with experience operating independently, demonstrating agility, accountability, and partnership.
- Passion for ALO’s brand values and lifestyle; personal connection to wellness, yoga, or mindfulness is a meaningful plus
- English communication skills is a plus.