Overview
ITP Media Group engages more than 90.6 million people worldwide through a diverse portfolio of digital and print media, events, and social platforms. As part of the group, ITP Live is the leading influencer marketing agency, working with some of the region’s most influential creators, personalities, and digital talent to develop meaningful partnerships between talent and brands.
As we continue to expand across Southeast Asia, we are looking for an experienced and dynamic Senior Talent Relationship Manager to join our team in Singapore.
This is a key role within ITP Live SEA, responsible for building and nurturing relationships with creators and influencers, developing strategic talent partnerships, and working closely with brands and internal teams to deliver impactful, creative campaigns. The successful candidate will have a strong understanding of Singapore’s social and creator landscape, while also being comfortable working across the wider Southeast Asian market.
Key Responsibilities
Build and maintain strong, long-term relationships with influencers, creators, public figures, and digital talent across Singapore and Southeast Asia.
Develop and pitch creative, commercially compelling talent partnership proposals that align with client objectives and audience insights.
Act as a key point of contact between talent, brands, agencies, sales teams, and internal stakeholders, ensuring clear communication and smooth campaign execution.
Lead brainstorming, ideation, and strategic planning sessions to develop innovative influencer and creator-led campaigns.
Develop and manage influencer marketing campaigns from initial concept and talent selection through execution, reporting, and post-campaign analysis.
Work closely with the commercial and sales teams to identify new business opportunities and develop talent-led solutions for brands.
Maintain accurate talent databases, campaign records, reporting, and presentations to support the wider talent and commercial teams.
Identify and onboard new and emerging creators across Singapore and Southeast Asia, expanding ITP Live’s talent network across platforms including Instagram, TikTok, YouTube, Facebook, Snapchat, Twitch, and emerging social platforms.
Stay closely connected to trends across the creator economy, social media, entertainment, and digital culture, identifying opportunities for ITP Live and its talent.
Negotiate and manage talent partnerships in collaboration with relevant internal teams, ensuring commercial, contractual, and campaign requirements are delivered effectively.
Analyse campaign performance and translate results into clear insights, recommendations, and opportunities for future campaigns.
Requirements
4+ years of experience in talent management, influencer marketing, social media, advertising, media, entertainment, or a related client-facing industry.
Proven experience managing relationships with clients, creators, influencers, agencies, or other external stakeholders.
Strong understanding of the Singapore social media and creator landscape, with an appreciation of the wider Southeast Asian market.
Demonstrated experience developing and executing influencer or creator-led campaigns from concept through to completion.
Strong commercial awareness, with the ability to identify opportunities and translate client objectives into effective talent partnerships.
Excellent presentation, pitching, negotiation, and communication skills.
Highly organised, with the ability to manage multiple campaigns, talent relationships, and stakeholders simultaneously in a fast-paced environment.
Strong analytical and reporting skills, with the ability to turn campaign data into actionable insights.
A strong network of creators, influencers, and industry contacts in Singapore and/or Southeast Asia would be highly advantageous.
Deep knowledge of platforms including TikTok, Instagram, YouTube, Facebook, and emerging social platforms.
Comfortable working across multiple markets, cultures, and teams within a regional environment.
A proactive, entrepreneurial mindset with the ability to identify opportunities, solve problems, and take ownership.