What are the main performance objectives in this role?
We're a fast-moving, international team of around 80 people and we're looking for our next AdOps Team Lead! This role sits at the heart of our Ops function, leading our AdOps team (4 members) and working directly with our COO to keep campaigns running smoothly across a complex ecosystem of OEM partners, MMPs, and direct clients.
As our AdOps Team Lead, you'll own campaign quality and technical delivery end-to-end, while leading and developing the team responsible for execution. Concretely, that means:
- Leading and mentoring a team of AdOps specialists, overseeing workload distribution and quality of output
- Running campaign QA, link testing, and launch readiness checks (ensuring nothing goes live with issues)
- Leading new partner integrations with Everflow and other performance platforms
- Handling escalations and troubleshooting queries from clients, media partners, and MMPs, from discrepancy investigations to tracking failures
- Keeping our attribution setup tight (postback URLs, S2S tracking, deep-linking, and MMP configuration)
- Being the technical go-to for the business teams when things don't add up
- Partnering with the COO on process improvements and team performance
- Owning / monitoring the support ticket board + SLAs and proactively resolving issues with the rest of the AdOps team
What are the strengths, transferable skills, and behaviors that drive success in this role?
- Experience Digital Ad Operations within the mobile advertising ecosystem (OEM, programmatic, or performance marketing), including prior experience leading or mentoring a team
- Solid knowledge of MMP platforms: AppsFlyer, Adjust, Singular, Branch - ideally with existing contacts at these partners for direct escalation when needed
- Strong grasp of attribution mechanics (S2S tracking, postback URLs, deep-linking)
- Proven ability to troubleshoot delivery issues: discrepancies, latency, tracking failures, reporting mismatches
- Experience owning campaign setup, QA, and launch using standard AdOps tooling
- Comfortable managing team workload and priorities in a fast-paced environment
Nice-to-haves (valuable, but not required):
- Familiarity with Google Tag Manager and mobile web campaigns
- Hands-on experience with S2S postbacks on Everflow, Affise, or similar platforms
- Knowledge of iOS attribution: SKAN, Apple's App Tracking Transparency (ATT) framework
- Experience identifying and resolving discrepancies between internal dashboards and OEM/MMP reporting
- Coming from an MMP
Two notes before you apply:
We know that individuals who identify as women, trans, or non-binary tend to hesitate to apply for a role unless they meet almost all the requirements. If that resonates with you, we want to be clear: we're more interested in your potential than your ability to tick every box. Apply anyway.
On compensation: At AVOW, pay is structured around a clear grade and level framework, with decisions based on objective criteria: your experience, qualifications, scope of responsibility, and role-specific requirements. We're transparent about how we make these decisions and will be discussing the details from our very first engagement.
What does our hiring process look like?
Intro call: A casual conversation with our TA team. We'll tell you about the role and the team; you tell us about yourself.
Deep dive: A transparent conversation with your future hiring manager about the role, what success looks like, and where the team is headed.
Problem solving & presentation: You'll work through a real AdOps challenge and walk us through your thinking.
Meet the team (optional): An informal coffee chat with a potential future colleague. No agenda, just people.
What do we offer?
Long-term growth:
Learning & development budget
An experienced, innovative, diverse team
Sabbatical policy
Health & Wellbeing:
Health insurance for you and your family
We're looking forward to hearing from you!