The Trade Marketing Executive will be responsible for implementation of agreed trade marketing, brand and channel marketing initiatives, campaigns and other programmes to support the achievement of market penetration, brand health, business targets and loyalty across B2B and B2C lubricants when it comes to Shell and Support all other initiatives related to Engen and Vivo Energy brands .
Key Performance areas for the role:
· Implement the Direct and Indirect trade marketing programmes for the target sector/channel, covering pricing (cross and multi-channel), product portfolio, training (including product & sector knowledge and sales skills), and integrated marketing communications plans embedded in the country marketing plans.
· Drive local adaptation of global brand and sector materials and programmes (i.e. merchandising and promotions) where relevant to drive growth.
· Work closely with the Marketing and Communications Manager to monitor and analyse data to understand brand, product and channel performance and trends across each sector.
· Work closely with Sales Managers and relevant technical and commercial teams to proactively implement marketing communication and marketing support across B2B and B2C lubricants channels.
· Provide relevant insights regarding market trends (customer and competitor) as inputs into the development and review of business/marketing programmes and identification of growth opportunities.
· Continuously monitor business performance across channels and work with the Lubricants Marketing Manager and Sales Managers to develop corrective action plans to stay on plan.
· Work closely with the sales teams (FBAMs) and Front-Line Technical Services (FLTS) team to support value selling and implementation of B2B Customer Value Propositions (CVP) and Pipeline (SPANCOP) management initiatives.
· Ensure all marketing activities are evaluated in terms of return on investment, and that a Post Investment Review is carried out post activities.
· Coordinate and support on-ground implementation of agreed trade marketing initiatives by the distributors.
· Manage third party marketing agency relationships and interfaces to ensure delivery of relevant brand and channel initiatives.
Marketing Planning & implementation
- Participate in the development of the country marketing plan covering key brands and channels in liaison with the LOBs Managers as per the VE marketing planning calendar.
- Manage implementation of agreed lubricants trade marketing, brand and channel (B2B & B2C) sales & marketing initiatives - including concept development and actual implementation directly and through third party agencies where appropriate, within agreed budgets.
- Manage implementation of B2B customer value propositions (CVP) and pipeline (SPANCOP) management by the sales teams and Frontline Technical Services (FLTS) Team.
- Monitor impact of marketing initiatives to ensure delivery of target return on marketing investments (pre and post implementation).
- Manage agency relationships to implement agreed marketing communication for assigned brands and channel initiatives.
- Support and participate in the on-ground implementation of distributor marketing initiatives, agency supervision and performance evaluation as needed.
Requirements
A university degree preferably in business, marketing or related field.
At least 5 years of experience in a marketing or commercial ,marketing support role or environment with strong analytical skills.
· Ability to think strategically and to translate new concepts into operational plans.
· Ability to draw insights from data and communicate them to different audiences with ease. Good understanding of Retail and B2C markets.
· Strong value chain; Pricing; Channel management & Route-to-Market (RTM) competencies.
· Strong proven commercial skills and judgment.
· Strong customer orientation.
· Ability to manage complex projects and handle numerous relationships.
· Strong interpersonal and excellent organisational skills.
· Experience in Fast moving consumer goods (FMCG), telecommunications setting and digital marketing is an advantage.
· C- Level interactions capabilities
High proficiency in Microsoft Excel, PowerPoint and other common computer programs.