Rockstar is recruiting for a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. Founded in 2014, they have grown to over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart. They are a proven brand with significant room to grow, and this is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
About the Company
Founded in 2014, they are a direct-to-consumer supplement brand built around radical transparency - minimal ingredients, no artificial additives, and nothing to hide. With over 1 million customers, 50K+ five-star reviews, and distribution across Shopify Plus, Amazon, and Walmart, they are a proven brand with significant room to grow. This is a rare opportunity to join a lean, founder-led team and have genuine ownership over a high-impact channel.
The Role
They're looking for a world-class Head Of Affiliate and Partnerships to own and scale their creator and affiliate program across four markets - and make it a meaningful revenue channel. The successful candidate will build this from the ground up with full ownership, reporting directly to the founder.
What You'll Own
- Program strategy & growth: Build and scale the affiliate program - platform selection, structure, commission tiers, and performance targets across the US, Canada, UK, and EU.
- Creator & influencer recruitment: Identify, pitch, and onboard fitness, wellness, and lifestyle creators - from nano-influencers to major partners - across Instagram, TikTok, YouTube, and podcasts.
- Partner relationship management: Act as the primary contact for all affiliate and creator partners. Drive activation, content output, and long-term retention through proactive relationship building.
- Content & campaign coordination: Brief partners on product launches, seasonal campaigns, and brand messaging. Ensure content aligns with the brand's voice and clean-label positioning.
- Performance analytics & reporting: Own the data: track clicks, conversions, CAC, and attributed revenue by partner and channel. Present clear ROI reporting and optimization recommendations monthly.
- International market expansion: Develop region-specific strategies for Canada, the UK, and EU - including local platform differences, creator markets, and compliance considerations (FTC, ASA).
What We're Looking For
Must-haves
- 4+ years running affiliate or creator partnership programs for a DTC or e-commerce brand
- Deep familiarity with platforms such as Impact, ShareASale, Rakuten, or similar affiliate networks
- Proven track record of growing a program to meaningful revenue scale ($1M+ attributed)
- Strong negotiation skills: comfortable structuring deals from flat-fee to revenue share
- Data-driven: fluent in attribution, incrementality, and ROI measurement
- Experience across at least 2 of the 4 markets: US, Canada, UK, EU
Strong plusses
- Background in health, fitness, wellness, or supplement brands
- Existing creator relationships in the fitness/nutrition space
- Experience with Shopify Plus and Amazon affiliate/influencer programs
- Comfort working directly with a founder in a fast-moving, low-bureaucracy environment
- Familiarity with FTC and ASA disclosure requirements across markets
- Experience managing brand ambassador programs alongside traditional affiliate
How We'll Measure Success
- 30 days: Platform selected and program structured
- 90 days: 50+ active partners recruited and producing content
- 6 months: Clear channel ROAS and attribution model live
- Year 1: Affiliate becomes a top-3 DTC revenue driver for them