Qiddiya is Saudi Arabia’s flagship destination for entertainment, sports, and culture — a cornerstone of Vision 2030 located just outside Riyadh. Spanning over 360 km², it will feature world-class attractions including a Formula 1-grade racetrack, theme parks, major sports venues, and performance spaces. More than a destination, Qiddiya is a catalyst for economic diversification, job creation, and a new way of life. With construction progressing rapidly, we’re looking for driven professionals ready to help shape one of the world’s most ambitious developments. Every role here has real impact — from planning and design to delivery and operations. If you're motivated by large-scale challenges and lasting legacy, there’s a place for you at Qiddiya.
Role Purpose
Lead the planning and delivery of flagship cultural programs and anchor experiences that act as key attractions within Cultural and Heritage program .
Key Responsibilities
Anchor Program Development
· Develop and manage flagship cultural programs and signature experiences
· Define concepts, themes, and formats for high-impact programs
· Ensure anchor programs act as key attractions within the overall offering
· Support the procurement of third-party partners to enable the development and delivery of cultural programming
Large-Scale Delivery & Coordination
· Oversee execution of major performances and anchor events
· Coordinate across multiple teams to ensure delivery at scale
· Ensure alignment with Operations, Asset, and technical requirements
High-Profile Stakeholder & Talent Management
· Manage relationships with high-profile performers, partners, and contributors
· Coordinate contracts, schedules, and delivery requirements
· Ensure premium-quality experience delivery
Performance & Impact Optimization
· Monitor performance of anchor programs (attendance, engagement, visibility)
· Identify opportunities to enhance impact and reach
· Ensure anchor programs contribute to overall financial performance
Integration with Overall Programming
· Ensure anchor programs are integrated within the broader programming calendar
· Align timing and positioning to maximize visitor flow and engagement
Key Success Metrics
· Attendance at anchor events
· Visitor engagement and satisfaction
· Contribution to overall programming success
Required Skills & Competencies
· Experience in high-profile event or program management
· Strong coordination and delivery capability
· Ability to manage complex, high-visibility programs
Requirements
- 7–10+ years of experience, with a strong background in delivering large-scale, high-profile cultural programs, performances, or flagship experiences
- Proven experience designing and delivering high-impact, flagship programs or headline events within festivals, cultural platforms, or entertainment environments
- Experience managing complex, high-visibility programs that attract large audiences and drive visitation
- Strong understanding of program positioning, audience appeal, and experience design at scale
- Demonstrated experience working with:
o High-profile performers, artists, or cultural figures
o Strategic partners and production entities
- Ability to manage contracts, expectations, schedules, and delivery requirements for premium participants
- Strong relationship management skills with senior stakeholders and partners
- Experience managing end-to-end delivery of large-scale productions, including technical, operational, and scheduling aspects
- Ability to coordinate across multiple teams (Operations, Technical, Commercial, Marketing) to deliver complex programs
- Experience managing multi-layered program requirements, including staging, rehearsals, and live delivery
- Ability to deliver programs in fast-paced, high-pressure environments with tight timelines
- Demonstrated ability to develop programs that drive attendance, engagement, and commercial outcomes
- Understanding of how anchor programs contribute to:
o Visitor attraction
o Dwell time
o Sponsorship value
- Experience aligning programming with commercial and marketing objectives
- Experience in:
o Major national or international events
o Cultural festivals or entertainment platforms
- Exposure to large-scale productions or live performances is highly preferred
- Experience in pre-opening or launch of flagship programs is an advantage