NeoWork is seeking a dynamic and strategic Marketing Manager to lead our marketing efforts and drive growth across multiple channels. This role demands a creative thinker with strong leadership skills to develop and execute comprehensive marketing strategies that increase brand awareness, generate leads, and support business objectives.
The Marketing Manager will collaborate closely with sales, product, and creative teams to ensure consistent messaging and alignment with company goals. This position offers the opportunity to impact the company’s presence in the marketplace significantly.
Responsibilities
- Develop and implement integrated marketing campaigns that drive awareness, generate leads, and support sales objectives.
- Manage and optimize digital marketing channels including SEO, PPC, email marketing, social media, and content marketing.
- Lead the creation and management of marketing content such as blog posts, case studies, whitepapers, and sales collateral.
- Analyze marketing performance data to measure effectiveness and optimize campaigns accordingly.
- Coordinate events, webinars, and other promotional activities to increase market reach.
- Manage marketing budgets and allocate resources efficiently.
- Collaborate with cross-functional teams to align marketing initiatives with product launches and business goals.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in marketing, preferably in B2B, SaaS, or technology sectors.
- Proven track record in developing and executing successful marketing campaigns.
- Strong knowledge of digital marketing tools and platforms (Google Analytics, SEO, PPC, email marketing software, CRM).
- Excellent communication and leadership skills.
- Ability to analyze data and use insights to drive decision-making.
- Experience working in fast-paced, collaborative environments.
- Fluency in English; Spanish language skills are a plus.
Benefits
- We offer health insurance for contractors
- Holiday Extra Pay
- The work hours generally align with standard business hours in the US, with some potential flexibility depending on the client's needs.
- This is a 100% home-based position with required in-person sessions in Medellín
- We prioritize the mental health of our team members and offer mental health days to support their well-being.
- In addition to the base salary, performance-based incentives are provided.
- There is an annual review and appraisal process in place.
- There are ample opportunities for professional growth and advancement within the company.