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Natura

Natura Bogotá (Natura

Analista Senior de Marketing de Producto.

FULL TIMESENIOR LEVELSALES & MARKETING
OUR PEOPLE, TOGETHER, LEAD WITH CONSCIOUSNESS. At Natura, we have the potential to drive meaningful transformations. This is made possible through the innovative products of Natura and Avon; the memorable experiences of Bluma's beauty services and our financial education platform, Emana Pay. Brands and services that are relevant to those who use them and recognized for our commitment to leading regenerative businesses. Role Type Permanent What will you be doing here? Responsable de liderar estrategia de muestras y apoyar gestión de categoría, ejecución comercial de perfumería con foco en captación de hogares, incremento de volumen asegurando llegar al presupuesto y siendo guardián de la rentabilidad. - Muestras: Crear presupuesto andino para la estrategia de muestras, la cuál deberá velar por la correcta implementación y monitoreo del plan de muestras de la compañía (transversal para todas las categorías) siendo guardian del presupuesto y su ejecución. - Análisis numérico y planteamiento de planes de acción: Monitorear el desempeño de la categoría (ventas, penetración, participación) en los tres países para identificar dónde hay espacio para crecer y desarrollar las categoria a cargo. - Inteligencia de Datos para la Toma de Decisiones: Analizar estudios de mercado (Nielsen, Kantar, paneles de hogares) para entender quién compra nuestra categoría y cómo se comporta en el punto de venta, traduciendo esta data en planes de acción accionables. - Desarrollo de Marcas Globales: Integrar los insights analizados para adaptar y potenciar el portafolio de marcas globales, asegurando que resuenen y ganen participación dentro del mercado andino. - Construcción de 360 de activación de las categorias a cargo: Acompañar la construcción de los planes de activación de las categorías a cargo de la mano de los Brand Managers, con aporte de ideas disruptivas de posicionamiento y necesidades de activación partiendo del Know How y el análisis de data de las categorias. #LI-SM1 What knowledge and experiences will you need to bring to share with our network? Formación: Profesional en Mercadeo, Administración de Empresas, Ingeniería Industrial o carreras afines. Experiencia: 4 años en Marketing de Categoría, Trade Marketing en empresas de Venta Directa o consumo Masivo. Alcance: Manejo analítico de portafolios y procesos comerciales a nivel mercado Andino. Manejo de Excel Avanzado analítico. What will you find here? We are more than just a workplace: we build and live the Well-Being Ecosystem daily, based on the harmonious relationship between each individual, their surroundings, and the environment they are part of. In addition to offering benefits focused on social, physical, financial, mental, and emotional well-being, we promote an environment of prosperity, belonging, and purpose, strengthening a solid network of support, expanded awareness, and respect for diversity, equity, and inclusion. We are a movement that transforms the way of living and doing business across 14 countries in Latin America, always guided by consciousness. Do you know someone at Natura? If so, ask for their corporate email and use it to request a recommendation when applying for a position. It’s an excellent opportunity to strengthen your network and advance in our selection process! Natura celebrates and embraces diversity in all its forms and pluralities. We encourage #Women, #BlackPeople, #PeopleWithDisabilities, individuals from the #LGBTQIA+ community, #PregnantWomen, and people aged #50+ to apply for this position Imagine how amazing it would be to be part of a company with over 14,000 employees, 5 million consultants, and a presence in 14 countries! This is Natura! For over 55 years, we have been innovating and promoting Well-Being for All — isn’t that inspiring? Check out our opportunities and come be a part of this transformative story! We are the Bem-estar Bem Ecosystem, and we have a network with extraordinary potential to drive transformative change in the world, through innovative products from Natura and Avon, the unforgettable experiences of Bluma beauty services and our financial education platform for consultants, Emana Pay. All relevant to our clients and differentiated by our commitment to regeneration. Leaders in the Latin American beauty market, we are present in 14 countries, with 3.5 million consultants.
Pay
Not stated
Where
Natura Bogotá (Natura · Colombia) · Colombia
Work
Not stated
Type
Full time
Posted
20 Oct, 2026
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