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CACP Axtra logo

CP Axtra

Bangkok

Associate Director - Commercial Digital.

FULL TIMELEADERSHIPSALES & MARKETING

Key Responsibilities 

Retail & Marketplace eCommerce Business Strategy & Growth 

  • Lead the end-to-end strategy, execution, and performance of both Makro PRO's first-party (Retail eCommerce) and third-party (Marketplace) business models, ensuring sustainable growth, operational excellence, and an exceptional customer experience. 
  • Develop commercial strategies to drive GMV, revenue, profitability, assortment expansion, seller growth, customer acquisition, and retention across both business models. 
  • Identify new business opportunities, market trends, and growth initiatives. 
  • Monitor business performance and recommend improvement actions. 
  • Collaborate with Sales, Marketing, Merchandising, and Operations to deliver customer-centric solutions and seamless execution. 
  • Analyze customer insights and market intelligence to improve value proposition. 

Customer Experience & Conversion Optimization 

  • Own the end-to-end customer experience strategy across all Makro PRO touchpoints, ensuring a seamless and consistent omnichannel journey. 
  • Leverages customer insights, Voice of Customer (VOC), CSAT, behavioral analytics, and market research to drive experience improvements and improve satisfaction, retention, and loyalty. 
  • Lead strategic initiatives that enhance customer onboarding, ordering, fulfillment, delivery, post-purchase support, and long-term customer loyalty. 

Operational Excellence 

  • Drive operational excellence initiatives across fulfillment centers, hubs, and delivery networks. 
  • Lead cross-functional projects involving supply chain, logistics, technology, commercial, and customer service teams. 
  • Manage project timelines, budgets, and resource allocation. 

Data & Performance Management 

  • Analyze business data to identify opportunities and risks. 
  • Present business reviews and strategic recommendations to senior leadership. 
  • Build dashboards and performance reporting frameworks. 

Team Leadership & Capability Building 

  • Coach and mentor leaders to strengthen strategic thinking, execution excellence, and stakeholder management capabilities. 
  • Drive change management initiatives and support organizational transformation to improve business performance and operational efficiency. 

Requirements

    • Minimum 10+ years of experience in e-commerce, or marketplace businesses with at least 5 years in a leadership role. 
    • Proven track record of leading and developing high-performing commercial and operational teams in a fast-paced environment. 
    • Demonstrated experience driving operational excellence, process improvement, and large-scale transformation initiatives. 
    • Strong analytical and problem-solving skills, with proficiency in data-driven decision-making and performance management. 
    • Excellent communication, presentation, and stakeholder management skills. 
Pay
Not stated
Where
Bangkok · Thailand
Work
Not stated
Type
Full time
Posted
5 May, 2026
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