Role: Performance Marketing Manager (E-commerce)
Hours: 9am - 6pm Eastern Standard Time
USD Rate: $8 - $12 per hour | $1,280 - $1,920 per month (Open to negotiation based on experience)
Own the strategy, execution, and optimization of paid media for our DTC business, driving profitable customer acquisition and lifetime value. You’ll plan and run performance campaigns across search, shopping, and paid social; manage budgets against CAC/ROAS targets; partner with creative, product, and analytics; and turn insights into scalable growth.
Responsibilities
- Build and execute a full-funnel paid media strategy, aligned to revenue and margin goals.
- Manage forecasting, pacing, and daily optimizations to hit CAC, ROAS, and payback targets across portfolios and geos.
- Own account structure, bidding, audience strategy, and budget allocation; stand up experiments (A/B, incrementality) and scale winners.
- Lead creative testing loops (hooks, formats, landing pages); brief and iterate with the creative team to improve CTR/CVR and CPA.
- Oversee product feed health and merchandising (GMC, feed rules, promotions, PDP/LP hygiene).
- Implement rigorous measurement (GA4, platform data, MMM/MTA signals where available) and maintain clean tracking via GTM/pixels/conversions APIs.
- Build weekly and monthly performance reporting with actionable insights; communicate tests, results, and next steps to stakeholders.
- Partner with Lifecycle/CRO to align paid acquisition with onsite conversion, retention, and LTV growth.
- Monitor competition, auctions, and platform changes; proactively identify new channels/betas to test.
- Manage agencies or freelancers as needed; enforce best practices and performance SLAs.
Requirements
- Expert hands-on proficiency with Google Ads (Search, Shopping/Performance Max) and Meta Ads; strong grasp of audience targeting, bidding strategies, and creative testing.
- Solid command of GA4, Google Tag Manager, conversion tracking, and attribution basics; able to diagnose tracking issues.
- Advanced Excel/Sheets for analysis and modeling (lookups, pivots); familiarity with BI tools (Looker/Tableau) is a plus.
- Strong quantitative mindset: comfortable with CAC/ROAS/payback math, cohort views, and incrementality/experimentation frameworks.
- Experience managing sizable budgets with disciplined forecasting and pacing.
- Clear, concise communicator with the ability to turn data into decisions and influence cross-functional teams.
- Organized, detail-oriented operator who can prioritize and execute in a fast-moving environment.
Preferred Background
- 5+ years in performance marketing for DTC/eCommerce brands (in-house or agency), with proven ownership of seven-figure annual budgets.
- Demonstrated success scaling Search/Shopping and Paid Social while improving efficiency (ROAS/CAC/payback).
- Experience with landing page testing/CRO and collaborating tightly with creative teams.
- Familiarity with additional channels (YouTube, TikTok, Reddit Ads), server-side conversions, and feed management tools.
- Bonus: experience with SQL, marketing mix modeling or media incrementality studies, and subscription/LTV-driven businesses.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.