Role: Meta Ads Specialist
Region: Remote / Eastern Europe
Hours: Monday - Friday. 9AM - 5PM CST (US hours)
We are seeking an experienced Meta Ads Specialist to enhance our team. This role demands a candidate proficient in creating, managing, and optimizing ad campaigns across a diverse client base. It's essential to have a solid understanding of Facebook Ads Manager and the Meta Business Suite. The ideal candidate should be results-driven with a proven ability to create successful ad campaigns and enhance organic social media engagement. Additionally, the candidate must be comfortable in client-facing roles, regularly interacting with clients, understanding their needs, and presenting campaign results and strategies effectively.
Responsibilities
Campaign Development and Management:
- Develop and manage advertising campaigns using Facebook Ads Manager.
- Manage 25+ ad accounts, ensuring optimal structure and performance.
- Create compelling ad creatives, including copywriting and image selection.
Performance Analysis:
- Analyze performance data to drive campaign improvements.
- Present detailed campaign performance reports to clients.
- Provide data-driven recommendations for optimizing campaign performance.
Client Collaboration:
- Collaborate with clients to align campaign goals, audiences, and budgets.
- Ensure quality assurance for ads, targeting accuracy, and correct landing page links.
- Boost organic content on client pages.
Meta Pixels Implementation:
- Install and configure Meta Pixels on various websites and applications via Google Tag Manager (GTM).
- Troubleshoot and resolve any issues related to Meta Pixel functionality and data discrepancies.
- Define and set up custom conversions to track specific user actions that align with business goals.
Custom Audiences and Lists:
- Develop and manage custom audiences based on pixel data for targeted marketing campaigns.
- Use pixel data to create and update client lists for personalized advertising strategies.
Staying Updated:
- Stay updated with Meta's advertising practices and updates.
- Implement new strategies and tools as they become available to enhance tracking and marketing capabilities.
Internal Collaboration:
- Collaborate internally with the marketing and development teams to ensure seamless integration and operation of Meta Pixels and ad campaigns.
- Work closely with the creative team for ad creatives development.
Requirements
- 3-4 years of agency experience managing 20+ accounts.
- 3-4 years of copywriting and creative ad creation.
- 3-4 years of experience with Facebook Ads Manager.
- Comfortable in a client-facing role.
Qualifications:
- 3-4 years in Facebook advertising campaign management.
- Expertise in Facebook Ads Manager and Meta Business Suite.
- Experience with Meta Ads Manager for multiple clients.
- Proficiency in tracking setups, web campaign traffic analysis, and audience engagement metrics.
- Strong project management and attention to detail.
- Analytical skills for data-driven campaign recommendations.
- Excellent communication skills for effective client interactions.
- Experience in running video ads.
- Familiarity with other digital marketing channels (e.g., Google Ads) is a plus.
Additional Skills:
- Media buying, planning, and creative strategy on Meta platforms.
- Proficiency in HubSpot or similar CRMs.
- Knowledge of Asana or similar project management software.
- Experience with Canva for creative development.
- Copywriting and editing skills.
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates are kindly asked to read, understand, and agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.