Job Title: Social Media & Content Creator | UGC, Growth & Social Commerce (Part or Full Time)
Location: Remote | Open to Part Time or Full Time
USD Salary: $10-$12/hour (Negotiable based on experience)
Schedule: Monday - Friday. 9AM - 5PM MST
Our partner is a clean beauty self-tanning brand (soon to be expanding into wellness) built on a simple premise: hormone-safe, skincare-first products that actually work. Founder-led, bootstrapped brand growing fast across TikTok, Instagram, and Pinterest - and they are looking for someone to join in on early growth!
This is a high-output, high-ownership role. You'll be on camera. You'll use AI tools. You'll help build a community that buys.
Content Delivery Goals (Weekly):
- 5 Reels
- 10 TikToks
- Live selling on TikTok
- 2 in-feed posts (IG and Facebook)
- 3–4 Story frames per day (IG and TikTok)
- 3 Pinterest pins
What We Need
- On-camera confidence - you will be a face of this brand and responsible for sales across social platforms.
- Hands-on experience with TikTok, Instagram, and Pinterest
- Familiarity with AI tools for content, photography/videography (or a strong willingness to learn fast)
- Genuine interest in beauty and wellness — this has to be a space you actually care about
- Organized, reliable, able to hit weekly targets without hand-holding
- Strong communication skills, especially working async across time zone
Key Responsibilities
Content Strategy & Planning
- Work with Founder to define and refine content strategy across TikTok, Instagram, Pinterest, and any emerging channels
- Own and maintain the monthly content calendar across all platforms
- Ideate and pitch creative concepts weekly - staying ahead of trends, sounds, and formats that fit the brand
Content Creation & Execution
- Be on camera regularly as a face of the brand — UGC-style, authentic, no heavy production
- Use AI photography and visual tools to supplement and scale content production
- Manage the full production cycle: concept, filming, editing, posting
Social Media Management
- Manage day-to-day presence across TikTok, Instagram, YouTube, Pinterest, and Facebook
- Engage with the community - comments, DMs, and building real relationships with followers
Social Commerce & Growth
- Own social channel growth as a KPI — follower count, reach, and engagement are yours to move
- Own social-driven revenue as a KPI — you are directly responsible for generating sales through our social channels
- Drive sales through TikTok Lives, shoppable content, and platform-native commerce features (TikTok Shop, Instagram Shopping)
- As paid social scales, be a key voice in deciding what organic content becomes an ad
Reporting
- Track weekly and monthly benchmarks across all platforms: reach, engagement, follower growth, and social-attributed revenue
- Deliver a simple performance recap to founder regularly with clear takeaways and recommendations
- Connect content performance to sales data so we always know what's working and why
Requirements
- This position requires regular on-camera presence for content creation, so confidence and comfort with filming yourself are essential.
- Strong interest and familiarity with beauty and wellness products
- Ability to align authentically with a female-focused brand
- Ability to leverage AI for content creation and editing
- Excellent communication and collaboration skills
- Creative mindset with ability to generate fresh content ideas
- Experience with TikTok, Instagram, Pinterest, and other social platforms
- Comfortable participating in photoshoots and video production
- Ability to organize and manage content calendars and deliverables
- Flexible, adaptable, and growth-oriented mindset
Benefits
- Remote Work: Work from anywhere—our team is global, and we value work-life balance.
- Growth Opportunities: As a key player i you’ll have the chance to shape your role and grow with us.
- Innovative Culture: Join a team that is passionate about leveraging data to solve challenges and drive success in a rapidly evolving market.
As part of our recruitment process, all candidates will be kindly asked to agree to Lago’s Confidentiality and Non-Circumvention Agreement. This ensures a respectful and professional experience for everyone involved.