About the job
CX Advisory Lead - Southeast Asia
Location: Singapore (regional coverage across SEA)
About the Role
We are looking for a CX Advisory Lead to own and grow our Southeast Asia advisory business across two
core areas: MarTech and CX Improvement. This is a client-facing, revenue-owning leadership role
combining business development, offering development, delivery oversight, and account management.
We're looking for someone who is equally comfortable building a promising practice area from the
ground up - getting hands-on where playbooks don't yet exist - and staying close to delivery with their
own partial utilisation target, rather than operating purely in an oversight capacity.
Key Responsibilities
Revenue & Growth
* Own and deliver revenue targets for the SEA advisory practice
* Identify, pursue, and close new business opportunities across MarTech and CX Improvement
* Build and manage a healthy pipeline across existing and new accounts
Offering Development
* Develop and evolve advisory offerings with technology anchor (Adobe MarTech and/or Salesforce CRM)
and CX Improvement (Digital and Contact Centre channels)
* Stay current on market trends, platform capabilities, and competitor positioning to keep offerings
differentiated
Delivery Management
* Oversee delivery of advisory engagements, ensuring quality, timeliness, and client satisfaction
* Provide senior oversight and escalation support across concurrent engagements
* Partner with delivery teams to ensure consulting recommendations are practical and platform-aligned
Account Management
* Act as senior client relationship owner for key SEA accounts
* Identify account growth and cross-sell opportunities across MarTech and CX Improvement
* Build trusted advisor relationships with client stakeholders up to C-suite level
Requirements
Areas of Focus
1. MarTech
* Platform advisory across Adobe MarTech (e.g., Adobe Experience Platform, AEM, Adobe Analytics)
and/or Salesforce CRM
* Martech strategy, roadmap, and capability assessments
* Platform selection, integration strategy, and optimisation
2. CX Improvement
* CX strategy and transformation across Digital and Contact Centre channels
* Journey design, service design, and operating model improvement
Candidate Profile (Must)
* 10+ years in CX/MarTech consulting or advisory, with prior P&L or revenue ownership
* Strong working knowledge of Adobe MarTech and/or Salesforce CRM ecosystems
* Track record of building and delivering CX improvement programs across digital and contact centre
channels
* Proven business development skills - able to shape opportunities and close deals
* Experience managing multi-disciplinary delivery teams and senior client relationships
* Based in Singapore, with willingness to travel across SEA
* Comfortable operating as a builder - growing a promising practice area from the ground up with
hands-on involvement, while also carrying a personal utilisation target