Job Title Senior DTC Manager Job Description 职位描述负责品牌私域营销策略的制定与落地，通过消费者运营驱动用户增长、活跃、留存及销售转化。与CRM团队紧密协作，规划并推动会员招募、激活、留存及复购等全生命周期运营项目，提升会员价值及业务贡献。负责微信生态（公众号、小程序、企业微信等）及其他私域触点的运营和营销活动策划执行，持续提升会员参与度和转化效率。基于消费者洞察和数据分析，制定针对不同人群和会员分层的运营策略，推动消费者生命周期价值（LTV）提升。协同品牌、电商、销售及外部合作伙伴，打造一致的消费者体验，并推动私域与电商业务协同增长。建立并持续优化私域运营关键指标体系，监测营销活动效果及投资回报率（ROI）。任职资格本科及以上学历，市场营销、电子商务、商业管理等相关专业优先。 8年以上数字营销、私域运营、CRM或会员运营相关经验。熟悉私域运营模式及会员生命周期管理，具备消费者增长或会员增长项目实操经验。熟悉微信生态及主流数字营销工具，对消费者运营和用户增长有深入理解。具备较强的数据分析能力，能够基于数据驱动业务决策和运营优化。优秀的项目管理及跨部门协作能力，结果导向，执行力强。良好的中英文沟通能力。优先考虑耐消品、家电、母婴、零售行业经验；有 Growth Marketing、消费者增长或会员增长项目经验；具备私域与电商协同增长项目经验者优先。 How we work together We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. About Philips Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose. If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care. At Philips, we believe that every human matters. As a global health-tech leader, we focus on improving people’s health and wellbeing through meaningful innovation. The people who work here share our passion and are motivated to bring this purpose to life. For more than 130 years, we have been creating technologies and innovations that improve people's lives and support healthcare practitioners. Headquartered in the Netherlands and operating in more than 100 countries globally, we focus our advanced technology and deep clinical and consumer insights on Precision Diagnosis, Image Guided Therapy, Enterprise Informatics, Monitoring/ Connected Care, Sleep & Respiratory Care and Personal Health. Together, we deliver better care for more people because we believe that every human matters. That's why we're taking steps to create an environment where we acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success. It is the policy of Philips to provide equal employment and advancement opportunities to all qualified employees and applicants for employment without regard to race, color, religion, sex, pregnancy/childbirth or related medical conditions, age, ethnic or national origin, sexual orientation, gender identity or expression, physical or mental disability, genetic information, citizenship status, veteran or military status, marital or domestic partner status or any other characteristic protected by law. As an equal opportunity employer, Philips is committed to fostering a culture where all are treated with respect and professionalism. To ensure reasonable accommodations for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veterans' Readjustment Act of 1974 and Title I of the Americans with Disabilities Act of 1990, applicants that require accommodation in the job application process may contact 888-367-7223, option 5, for assistance. Philips is an Equal Employment and Opportunity Employer including Disability/Vets and maintains a drug-free workplace. Know Your Rights

Senior DTC Manager.

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